The situation strikes fear in the hearts of website owners everywhere.
You have a successful web property that has been around for years. You get lots of quality traffic from the major search engines and you make good money off that traffic. There’s no reason to mess with a good thing, right?
Well, for whatever reason, your site is going to be changing. Maybe you scored a great new domain name. Maybe your web designer recoded your website and instead of “.html,” all your URLs now have to end in “.asp.” Or maybe some silly SEO consultant told you to change your URLs so they would be more SEO-friendly.
Whatever the reason, the question is the same:
How do I keep all my awesome search traffic?
It’s simple: 301 Redirects!
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eBoost Consulting, know-how is only 20% of the equation. Know-why is 80%. Or is it 90%...?
Whatever. We’ll let you argue the numbers. But this much is certainly true: if you aren’t asking why you’re doing things, then you’re severely limiting the impact of how you’re doing things.
Let’s take this a step beyond the surface. Tell me, what does a top surgeon and an annoying five-year old have in common? Answer: they ask "why?" And if they aren’t getting the answers they’re looking for, then I’ll bet you a coffee that they
keep asking "why" until they do.
Can you say “why”? Good. Today’s tip is for you.
Six Sigma – A Compendium.Six Sigma principles prescribe a set of standards to improve performance, create efficiencies and decrease defects. Though popularized in the operations functions of numerous companies, Six Sigma principles are effective through all functions, including marketing. Let’s apply the five phases of Six Sigma methodology to your own business case.
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