What's the most effective online tactic for generating conversions? According to a 2009 Forbes study, senior-level marketers believe it's SEO -- and the majority of them plan to increase SEO spending in 2010.
4 out of the 5 top search engine ranking factors are linkbuilding related (Source: SEOmoz). If you've got big SEO plans for 2010, you should have linkbuilding on your list of action items. But could you go about it the wrong way? Could your linkbuilding efforts actually hurt your site? Linkbuilding seems to be the most confusing piece of SEO right now.
If increased SEO and linkbuilding efforts are in your plan for 2010, this session will help you discover:
Speaker: Nick Urbani is Managing Director at eBoost Consulting. He works with clients for strategy consulting and persona development. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC. Nick’s consulting experience spans across several industries with every digital marketing area of practice, including numerous Search Engine Optimization initiatives producing positive ROI.
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