Chris Root, Consultant, eBoost Consulting
In this webinar you'll learn the ins and outs of the easiest online marketing tactic that most local businesses don't take advantage of - local search. Recent studies show that 30% of all searches online include local intent. Is your business showing up when people are searching in your area? While local search and traditional SEO overlap, there are several things you need to know about how they differ. We'll cover everything from the basics to advanced tactics for optimizing your local listings:
Download/View the Slides (PDF, 1.23 MB)
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
Maximize your internship program through eBoost Consulting’s digital marketing model. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.