Marketing Personas
Do you have multiple buying influencers in your target companies? By creating buyer "personas" you can uncover new insights into your target buyers' needs, wants, and demands.
Persona-based marketing goes beyond demographics and taps into human decision making patterns allowing you to match your marketing and sales processes to how your customers make buying decisions.
Find out why Microsoft, Amazon, Yahoo, Charles Schwab, Staples, Wells Fargo and more place personas at the center of their marketing efforts.
You'll discover how to use buyer personas to anticipate the way each buyer will react to your product or service-- and to your website. You'll learn:
- Key elements that make a persona profile a valuable marketing tool
- How to make customer data actionable
- The steps to creating your own personas
- How to use persona information across your marketing and sales efforts
- How to translate persona information to improve your website
Speaker:
Nick Urbani is Managing Director at eBoost Consulting. He works with clients for strategy consulting and persona development. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.
Next Steps
eBoost Case Studies
Online Marketing Strategy Planning Case Study
One of the most important aspects of strategic planning is to identify where you are and then decide where you wish to go. Are you new to your industry? Are you well-established? Is a competitor entering your market? Are your consumers shifting their behaviors? ... read more »
eBoost Articles
Channel Your Inner Entrepreneur
Entrepreneurship has always been an integral part of the vision for eBoost Consulting. "Create Your Own Tomorrow" is our company mantra, and we love to use the skills and tools we have available to make that vision a reality for our employees. ... read more »
Did You Know?
Personas provide a common language allowing Customer Service, Sales, Executives, and Marketing to communicate more effectively about customer needs, wants, and demands.
