Marketing Personas

Do you have multiple buying influencers in your target companies? By creating buyer "personas" you can uncover new insights into your target buyers' needs, wants, and demands.

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Persona-based marketing goes beyond demographics and taps into human decision making patterns allowing you to match your marketing and sales processes to how your customers make buying decisions.

Find out why Microsoft, Amazon, Yahoo, Charles Schwab, Staples, Wells Fargo and more place personas at the center of their marketing efforts.

You'll discover how to use buyer personas to anticipate the way each buyer will react to your product or service-- and to your website. You'll learn:

  • Key elements that make a persona profile a valuable marketing tool
  • How to make customer data actionable
  • The steps to creating your own personas
  • How to use persona information across your marketing and sales efforts
  • How to translate persona information to improve your website


Nick Urbani is Managing Director at eBoost Consulting. He works with clients for strategy consulting and persona development. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.

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