Who Is Your Business's MVP?

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A DIY Guide to The Most Valuable Personas.

How much money are you leaving on the table by targeting the wrong customer? How well are you managing your customer acquisition? Is your customer strategy steering the business well? Are you maximizing your profit pool?

Starting, growing, surviving, and thriving customer strategies is a matter of navigating through your customer portfolio and steering in the right direction of your most valuable customers.

eBoost Consulting’s persona development process is an intensive 4-6 week engagement. In August Brown Bag webinar, we teach SMBs how to run through a DIY customer audit. You’ll learn:

  • How to separate assumptions from facts.
  • How to determine what customers matter to your business (and which ones don’t)
  • How large your competitive advantage is.
  • How to transfer these insights to your 2011 marketing plan.

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Speaker:

Johnny Chan is CMO of eBoost Consulting. Johnny has guided the transformational initiatives for some of San Diego’s fastest growing companies and some of the web’s most ambitious social media projects and online communities, including Jedidiah, RealAge, and Michael Jordan Steaks. His portfolio of work builds on his years of strategic formulation and implementation for hyper-growth companies.

In 2002, Johnny received his BA in Economics with highest honor from Thurgood Marshall College at University of California, San Diego. His course work examined the domestic and international sources of economic and political change. Johnny continued education towards an eMBA centered on global leadership in business from Thunderbird School of Global Management, consistently ranked as the #1 International MBA program and #1 Executive Education program by sources such as the Financial Times.

Next Steps

eBoost Case Studies

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Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »

eBoost Articles

Conversion Design Case Study

Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »

Did You Know?

Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.