Over the years, search engine optimization has dramatically evolved as users demand greater relevance in search results. For the Search Engine Optimist, this change has resulted in increasingly complex responsibilities requiring profound technical expertise and a diverse skillset. As SEO begins yet another chapter in its evolution with the addition of social signals, SEOers look toward tools to cut through the complexity. In this webinar, we will:
Voltaire said, "With great power comes great responsibility." I say, "With great responsibility comes great tools that allow you to do a killer job and still leave work at a reasonable hour."
Matt Reilly, Associate Consultant, eBoost Consulting
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
If you are like most of our clients, you're probably looking to increase the number of leads, sales, and overall value that you provide your customers. We feel your pain, we've felt how you do, and we've found a solution! But contrary to what HIPPOs (Highest Paid Person's Opinion) say, driving more traffic is not the answer. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.