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eBoost Monthly Newsletter

Get our most popular articles, news about upcoming webinars and events, and top tweets directly in your inbox every month. The eBoost Monthly, our free email newsletter, is a great way to keep in touch with us and learn a thing or two about digital marketing along the way.

We touch on all the services we offer and the marketing strategies that bring them all together including SEO, PPC, SMM, and Persona Development. Get a behind-the-scenes look at how we go about getting results for our clients.

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eBoost Case Studies

Conversion Design Case Study

Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »

eBoost Articles

Conversion Designer as Marriage Counselor

The relationship between a marketer and a designer can be tricky. By function, they should be symbiotic in existence - marketing needs design to visually convey the messaging marketing is responsible for, and design needs marketing to integrate the pieces that design is responsible for. ... read more »

Did You Know?

Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.