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Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
The relationship between a marketer and a designer can be tricky. By function, they should be symbiotic in existence - marketing needs design to visually convey the messaging marketing is responsible for, and design needs marketing to integrate the pieces that design is responsible for. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.