How Do You Stack Up? Online Marketing Benchmarks
What's an average conversion rate?
What are the top eCommerce websites converting at?
What tactics are other marketing VPs using?
My newsletter open rate is 20%. Is that good?
My Facebook ads have a low CTR. What’s the average?
Our clients always want to know what other clients are investing in and how they are performing. We thought you would too. So press CTRL+T and open those tabs for AdWords, Analytics, your email service provider, ad networks, etc and let’s see how you stack up.
We’ve sourced data across our clients and beyond to provide you benchmark statistics on:
- Online Marketing Tactics
- Online Marketing Budgets
- Paid Search
- SEO
- Email Marketing
- Website Performance
- Media Buys
Speaker: Nick Urbani is Managing Director at eBoost Consulting. He works with clients for strategy consulting and persona development. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.
Next Steps
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Did You Know?
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.
