How Do You Stack Up? Online Marketing Benchmarks

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What's an average conversion rate?

What are the top eCommerce websites converting at?

What tactics are other marketing VPs using?

My newsletter open rate is 20%. Is that good?

My Facebook ads have a low CTR. What’s the average?

Our clients always want to know what other clients are investing in and how they are performing. We thought you would too. So press CTRL+T and open those tabs for AdWords, Analytics, your email service provider, ad networks, etc and let’s see how you stack up.

We’ve sourced data across our clients and beyond to provide you benchmark statistics on:

  • Online Marketing Tactics
  • Online Marketing Budgets
  • Paid Search
  • SEO
  • Email Marketing
  • Website Performance
  • Media Buys

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Speaker: Nick Urbani is Managing Director at eBoost Consulting. He works with clients for strategy consulting and persona development. Nick has spoken across the country about digital marketing at associations and events, including the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC.

Next Steps

eBoost Case Studies

Conversion Design Case Study

One of the first in the home decorating products category, Home of Decor's marketing communications needed consistency and its organizational team needed to be on the same page. Its website was outdated and not reflective of the company brand. ... read more »

eBoost Articles

Conversion Designer as Marriage Counselor

The relationship between a marketer and a designer can be tricky. By function, they should be symbiotic in existence - marketing needs design to visually convey the messaging marketing is responsible for, and design needs marketing to integrate the pieces that design is responsible for. ... read more »

Did You Know?

The average conversion rate of returning visitors is 1.70%