Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
As we say at eBoost Consulting, know-how is only 20% of the equation. Know-why is 80%. If you aren't asking why you're doing things, then you're severely limiting the impact of how you're doing things. ... read more »
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