Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
There are 4 major categories of interaction behaviors, each with several message types in them. 1) Date Based, 2) Click Behavior in Emails, 2) Website Interactions Post Click, and 4) Purchases. ... read more »
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