A television lift mechanism company was higher end than many cheap competitors but was not yet recognized among its' higher end competitors. The lack of brand awareness was affecting web traffic and ultimately sales.
While the product itself was superior to many cheaper versions, the brand recognition and quality of website needed a face lift. The key selling point of this company was its' best-in-industry service. If they could get people to call, the employees would sell with their knowledge and expertise. We needed to find a way to get the phone to ring while the other aspects of the business were being upgraded.
Over a 6 month period cost-per-conversion was reduced by more than 40% and the number of leads increased by 335%. The extra revenue was reinvested into other online marketing initiatives including SEO, Analytics Consulting, and Email Marketing.
TicketKick.com, a legal e-service company developed in 2010, had pioneered a cost-effective, simple way for drivers to contest their traffic tickets in California, but was struggling to get its message out to the masses. ... read more »
In most Pay per Click (PPC)/ Search Engine Marketing (SEM) platforms you are able to expand or narrow the searches that trigger your ad using match types. These match types can give you greater control, decrease spend, and increase conversions when used correctly. ... read more »
The average PPC Click Through Rate in Position 1 is 7.94%. In Position 10, it’s 0.20%