TicketKick.com®, a legal e-service company developed in 2010, had pioneered a cost-effective, simple way for drivers to contest their traffic tickets in California, but was struggling to get its message out to the masses. They were running a Google AdWords campaign in-house, but were missing out on a variety of other online marketing opportunities and overpaying for their ads.
While the idea of fighting traffic tickets certainly wasn't anything novel, TicketKick's process was. The issue at hand was convincing potential website visitors that TicketKick offered a legitimate, credible service. The problem was two-fold; TicketKick had to convince people to visit their website, and once there, entice them to call. TicketKick's employees were extremely knowledgeable, friendly, and engaging, which kept phone conversions high, but the team still needed to get more people calling in.
After analyzing TicketKick's previous campaigns and making some important improvements, we saw paid website traffic from multiple sources increase by 247%. Moreover, by monitoring and constantly tweaking the campaign, cost-per-click was reduced from $1.65 to $1.16. Most importantly, TicketKick's bottom line increased as overall sales doubled. TicketKick reinvested in its web storefront, and is now able to offer their services online at www.ticketkick.com/getstarted/.
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It's important for any company to rank well in the organic listings. Organic listings are highly trusted by consumers and get more traffic than paid results when they are listed on the same page. But let's look at a few reasons that Paid Search / Pay-per-click (PPC) has a place in every marketing mix. ... read more »
Average percentage of site visits from PPC = 19.8%