FOR IMMEDIATE RELEASE

Johnny Chan, a consultant with eBoost Marketing, will be giving an enlightening presentation on Web 2.0 Conversational Marketing strategies in B2B, June 8 at Luce Forward in San Diego, CA.

Web 2.0 is another way of saying “The new way of doing business on the Internet.” Social networking sites such as MySpace and YouTube have taken advantage of the Web’s capabilities to intimately connect with site users – and achieved eye-popping results.

But few companies are taking advantage of this cutting edge medium to grow business to business relationships. Think your business translates poorly to the new medium or just doesn’t fit?

Think again.

Chan will show you how to use practical techniques to make Web 2.0 work for you. Find new ways to take a conversational marketing approach in B2B that yields real bottom-line results.

Learn how to:

• Create a compelling “point of view”
• Anticipate conversation scenarios (the good, the bad and the ugly)
• Formulate a core conversation strategy (be prepared for any situation including those classic “uh-oh” moments)
• Roll out the conversation strategy for maximum impact
• Execute effectively on your core strategy (monitor results, abandon ineffective tactics and adopt new tactics when appropriate)

Learn how real companies are successfully implementing these tactics in the real world:

• Novinity Corporation, a B2B software manufacturer specializing in pharmaceuticals and biotechnology, leveraged a viral e-book and email campaign in its conversation strategy to shorten its sales cycle by 40% to 60%
• Onvia, a B2B software company of specialists in assisting companies win government contracts, leveraged PPC, SEO and a blog in its conversation strategy to shorten its sales cycle and reduce its paid-per-qualified sales lead cost

Don’t miss out on this unique opportunity to get a leg up on your competitors with an effective conversational marketing approach to B2B on Web 2.0.

WHO:	Johnny Chan Consultant, eBoost Marketing
WHAT:	Event by: San Diego Software Industry Council
WHEN:	June 8, 2007 7:30-8am – Registration and Networking 8-9am – Program
WHERE:	Luce Forward 11988 El Camino Real, Suite 200 San Diego, CA 92130-2594
COST:	Members: $35, pre-register only Non-Members: $45, pre-register only
CONTACT:	eBoost Marketing 619-664-4691 wwww.eBoostMarketing.com

[ close ]

Danielle Baldwin and Johnny Chan will be presenting “’Conversation’ as the New Marketing Buzzword” at the next iMarketers event. Danielle and Johnny will translate what they've learned from their in-the-trenches experience and will explain what these marketing conversations are all about. Additionally, they will demystify the methods needed to revitalize an existing online presence and teach you how to reap the benefits of humanizing your brand through authentic conversations.

iMarketers is the leading organization for outreach, education and development of the Internet/Interactive marketing industry. Currently there are over 1800 members. In addition to eBoost consultants, Danielle and Johnny, Jon Carder from MojoPages.com will also be presenting on “The Truth Behind Launching a Web 2.0 Site.”

The next meeting will be an interactive and entertaining discussion on Building Communities and Conversations scheduled for Thursday, April 26th 6:30 – 9:00 p.m. at the Intuit offices in San Diego. To learn more about the event, iMarketers or to register, visit www.iMarketers.org.

[ close ]

Nick Urbani, a eBoost consultant, along with his team on SDSU’s Students in Free Enterprise (SIFE) won the regional SIFE Competition in Seattle on April 5th. We are proud of Nick and his team’s accomplishment.

The Students in Free Enterprise (SIFE) team won the regional SIFE competition in Seattle on April 5, qualifying them for the national competition. The 15 teams that competed presented what they have done over the academic year to create economic opportunity for others and how they have applied classroom learning to real-world business issues. The teams presented to a panel of judges comprised of 24 volunteer Seattle-area businesspeople.

The SDSU team won $1,500 for placing first in its region and $2,000 for being named as national finalists in two special competitions, market economics and sustainability. They will go on to compete against 270 other teams in Dallas in May at the national competition. The SIFE national champion goes on to compete in the world championship in the fall.

[ close ]

Venture Challenge is a competition produced by the Entrepreneurial Management Center (EMC) at San Diego State University. Venture Challenge is an international business plan competition that brings university teams from around the U.S., Canada, and Europe. Teams pitch their business plan to other entrepreneurs, venture capitalists, executives, and service providers to judge and provide feedback on their entrepreneurial venture.

This year eBoost Marketing is a sponsor of Venture Challenge 2007 alongside Ernst & Young, Qualcomm, SDSU Center for International Business Education & Research (CIBER), KPBS, and San Diego Business Journal. eBoost Marketing is providing digital marketing services valued at $15,000 to the winner.

Supporting entrepreneurialism is a key driver for eBoost Marketing and its CEO Micha Mikailian. He was also a participant in Venture Challenge 2005 and actively participates with the Entrepreneurial Management Center at SDSU.

Venture challenge 2007 will be held March 15-17, 2007 at the San Diego Marriott Mission Valley.

[ close ]