Search Engine Optimization (SEO) is the science and art of getting targeted traffic to your website from Google, Yahoo, Bing and the other search engines (OK, let’s be honest, it’s all about Google). SEO is an ongoing process of keyword research, content creation, optimization, analysis and link building. As long as search engines are around, SEO will be too and if you want to tap into the buying power of more than 755 million unique web searchers (appx. 73.2 trillion search queries a year), you need SEO.
As SEO Consultants, our job is to analyze your website against competitor sites then create a customized action plan to get you where you need to be in organic search. We research the keywords your consumers use and optimize your website so it is relevant for those keywords.
If we do our job right, Google will associate your site with the right keywords and send you large amounts of free traffic. If we did the keyword research right, the people who find your site will be your target customers. Those visitors will find your site relevant to their search and they will take the actions you want them to take, whether that be buying your products, filling out your contact form, downloading your white paper etc.
At eBoost, we take a methodical approach to our SEO services. Before doing anything, we run through a comprehensive analysis of your site and your competitors’ sites. We survey the organic search landscape to see where you are now and what it will take to get you where you need to go.
SEO, the eBoost Way, breaks down like this:
Keyword Research is the foundation of SEO and everything else we do is based on the results of this process. We are looking for keywords that are relevant to your consumers, have a relatively high search volume and relatively low competition. We need to balance those three factors to find the perfect keywords to optimize your site for.
Once the keywords are chosen, we optimize the website for those keywords which involves using those keywords in prominent HTML elements on the appropriate pages of your website while focusing on user experience just as closely as search engine robots. This isn’t about stuffing keywords into meta tags. This is about crafting optimized web pages that work well for search engine algorithms and humans alike. We also make sure your website adheres to all SEO best practices both on site and off. This involves creating an XML Sitemap, creating a properly formatted Robots.txt file, creating a Custom 404 page and lots of other technical details that most clients are happy not to be bored about.
But we don’t just optimize your website once then send you off into the sunset. At eBoost Consulting, we stay with you each step of the way, doing the crucial SEO work your site needs to reach the top of Google and send qualified traffic your way on a daily basis. Our ongoing SEO services consist of the following:
We create a customized SEO plan for each client. There are no pre-made packages or buckets to get dumped into here. Each site is unique, each industry is unique and that is reflected in the way eBoost Consulting approaches SEO. We have virtually limitless link building tactics at our disposal, everything from Link Bait to Manual Submissions, Syndicated Content to Link Reclamation, Competitor Link Acquisition to Viral Campaigns. We pick and choose those tactics based on what fits best into our comprehensive marketing strategy while always keeping in mind branding, marketing message, and user experience.
SEO is a long-term performance initiative designed to build your web properties into solid assets that will perform well in search engines and send free highly-targeted traffic for years to come.
eBoost Consulting engaged with a client in the Science and Technology industry whose database-driven website was in need of a dramatic increase in organic search traffic. ... read more »
When starting a new Search Engine Optimization project, any half-way decent SEO would focus on keyword research, link building strategies, Title Tags, Copy, XML Sitemaps and all the other basics that have to get done. But an often overlooked facet of Search Engine Optimization is the site architecture - in other words, the way the website is laid out and how the pages connect to each other. I would argue it's the single most underrated area of SEO. ... read more »
80% of unsuccessful searches are followed with keyword refinement