SEO Case Study

Situation

eBoost Consulting engaged with a client in the Science and Technology industry whose database-driven website was in need of a dramatic increase in organic search traffic. The company was not profitable because it did not have the visibility needed for the business model to work. The site was in need of a dramatic increase in organic search traffic.

On the bright side, the consumers that were using the site loved it. It was unique and served an important purpose within the industry. However, though the site had literally tens of millions of pages, when eBoost came on board, Google was indexing less than 70 pages of the site total!

Challenge

The website had a good number of inbound links from high authority websites. It was also a genuinely useful site that naturally attracted links on a regular basis. There were some assets to work with here. The main problem was that the search engines couldn’t find 99.9% of the site’s pages due to 3 main issues:

  • Dynamic URLs
  • Unspiderable Navigation
  • Under-optimized pages

eBoost had to figure out a way to get Google to index the pages by making the navigation spiderable without sacrificing design, while taking tens of millions of dynamic pages and turning them into static HTML pages that Google could see.

Approach

This was a unique situation – not your everyday SEO client. So we were really able to show off our customized approach to SEO. eBoost did the following to get the site’s SEO back on track:

  • Conducted a full keyword research process
  • Optimized key pages of the site for strategically targeted keywords
  • Redid the naming convention of the site’s URLs
  • Redid the naming convention of the site’s prominent HTML elements
  • Recoded the site’s navigation so it could be followed by search engine robots
  • Showed Google how to get to those tens of millions of dynamic pages
  • Controlled the process so Google’s spiders would not slow down the site’s servers, as had happened in the past

We directed Google to 1 million pages of the site at a time, waited for it to crawl the pages and then moved on to the next million. It was our hope that the number of pages being indexed would skyrocket along with the number of visitors and product purchases.

Results

Within three months, the number of indexed pages in Google had gone from 65 to over 467,000. While traffic stayed relatively steady from all other sources, organic search engine traffic saw a stratospheric rise:

  • Indexed Pages increased from 65 to over 467,000
  • Google Visits more than quadrupled
  • MSN Visits increased 806%
  • Pages per visit increased 12%
  • Orders increased 84%

Next Steps

eBoost Case Studies

Facebook Dynamic Product Ads - eCommerce Success Story

How we generated 327% Return on Ad Spend using Facebook Ads

Situation

A small niche apparel product company selling ~$15-$20 items online was looking to grow after sales plateaued after several years in business. The products were high quality and consistently garnered 5 star reviews from customers, but sales weren’t growing as fast as the owner would have liked.

Challenge

The products were high quality and well-priced, but the market was relatively small and sales were not growing. The company had done extensive tests with all major advertising platforms in the past but could not get any of them to produce a positive return on ad spend resulting in significant sales volume.

eBoost Solution

  • After conducting a thorough analysis of analytics data and purchase behavior, eBoost set up Facebook Dynamic Product Ads campaigns to serve extremely relevant and timely ads to users who had left the company’s site without making a purchase.
  • eBoost tested several creative templates and ad placements in order to find the winning combinations that produced both high sales volume and positive return on ad spend

The Results

  • In the first 30 days of advertising, eBoost averaged a 327% return on ad spend with Facebook Dynamic Product Ads
  • In the first 30 days the client’s business nearly doubled with an 87.4% increase in gross revenue and a 93.6% increase in # of items sold

How would these results impact your business? Contact Us to set up a quick call to see if you would be a good fit. ... read more »

eBoost Articles

Three SEO Ranking Factors You Need To Know

Recently SEOmoz.org released their 2011 Search Engine Ranking Factors report. The report takes into account the opinions of 132 SEO experts along with a correlation analysis of more than 10,000 keyword search results in Google. ... read more »

Did You Know?

80% of unsuccessful searches are followed with keyword refinement