eBoost Consulting engaged with a client in the Science and Technology industry whose database-driven website was in need of a dramatic increase in organic search traffic. The company was not profitable because it did not have the visibility needed for the business model to work. The site was in need of a dramatic increase in organic search traffic.
On the bright side, the consumers that were using the site loved it. It was unique and served an important purpose within the industry. However, though the site had literally tens of millions of pages, when eBoost came on board, Google was indexing less than 70 pages of the site total!
The website had a good number of inbound links from high authority websites. It was also a genuinely useful site that naturally attracted links on a regular basis. There were some assets to work with here. The main problem was that the search engines couldn’t find 99.9% of the site’s pages due to 3 main issues:
eBoost had to figure out a way to get Google to index the pages by making the navigation spiderable without sacrificing design, while taking tens of millions of dynamic pages and turning them into static HTML pages that Google could see.
This was a unique situation – not your everyday SEO client. So we were really able to show off our customized approach to SEO. eBoost did the following to get the site’s SEO back on track:
We directed Google to 1 million pages of the site at a time, waited for it to crawl the pages and then moved on to the next million. It was our hope that the number of pages being indexed would skyrocket along with the number of visitors and product purchases.
Within three months, the number of indexed pages in Google had gone from 65 to over 467,000. While traffic stayed relatively steady from all other sources, organic search engine traffic saw a stratospheric rise:
A small niche apparel product company selling ~$15-$20 items online was looking to grow after sales plateaued after several years in business. The products were high quality and consistently garnered 5 star reviews from customers, but sales weren’t growing as fast as the owner would have liked.
The products were high quality and well-priced, but the market was relatively small and sales were not growing. The company had done extensive tests with all major advertising platforms in the past but could not get any of them to produce a positive return on ad spend resulting in significant sales volume.
Recently SEOmoz.org released their 2011 Search Engine Ranking Factors report. The report takes into account the opinions of 132 SEO experts along with a correlation analysis of more than 10,000 keyword search results in Google. ... read more »
80% of unsuccessful searches are followed with keyword refinement