We create customized digital marketing strategies that solve real-world business problems. Our Approach is to always start at the top – with clear goals and a deep knowledge of our clients' business situation, customers, and competition. Only then do we choose the appropriate tactics from our tool-belt to best achieve those goals.
Depending on which services are right for each client’s unique situation, our marketing plans may contain one or more of the following.
Paid Search is a catch-all term for any form of Search Engine Marketing where the advertiser pays for a user action. The most common form of Paid Search is Pay-Per-Click Marketing (PPC), which was popularized by the Google Adwords platform. Other common Paid Search models are Cost-Per-Acquisition (CPA) and Cost-Per-Thousand (CPM).
Social Media Marketing is an engagement of genuine conversation with your customers online. Social Media is no longer the shiny new toy. These days, consumers expect to talk directly with companies online. Whether it be Facebook, Twitter, or any other social utility, consumers are at the “customer service” desk ringing the bell. Are you answering?
Search Engine Optimization (SEO) is the science and art of getting targeted traffic to your website from Google, Yahoo, Bing, and the other search engines (OK, let’s be honest, it’s all about Google). SEO is a long-term performance initiative designed to build your web properties into solid assets that will perform well in search engines and send free highly-targeted traffic for years to come.
Your website is the center of your online marketing universe. Everything you do in Paid Search, SEO, Media Buys, or Social Media is more effective when you have a high converting, properly functioning, professional website.
CRO is a system of web design that ensures a website caters to the user's needs - not the website owner's or designer's tastes - while also being visually appealing and conveying the look and feel necessary to properly represent the company's brand.
Marketing Automation software makes marketing campaigns more effective and efficient to manage. eBoost Consulting utilizes several marketing automation tools for activities such as Call Tracking, Email Marketing and Social Ads Management.
TicketKick.com, a legal e-service company developed in 2010, had pioneered a cost-effective, simple way for drivers to contest their traffic tickets in California, but was struggling to get its message out to the masses. ... read more »
Your max Cost Per Click (CPC) is of course a factor but it isn't the whole puzzle, simply a piece. The formula that determines your ad rank is as follows. ... read more »
Average percentage of site visits from PPC = 19.8%