We create customized digital marketing strategies that solve real-world business problems. Our Approach is to always start at the top – with clear goals and a deep knowledge of our clients' business situation, customers, and competition. Only then do we choose the appropriate tactics from our tool-belt to best achieve those goals.
Depending on which services are right for each client’s unique situation, our marketing plans may contain one or more of the following.
Excellence in scaling can make or break a start-up's ability to keep up with the pace of pressure: stakeholders, competitors, and customers. From strategy formulation to implementation, eBoost Consulting infuses your startup with the capability to scale your customer acquisition and build it as a core competency.
Conversion Design is a system of web design that ensures a website caters to the user's needs - not the website owner's or designer's tastes - while also being visually appealing and conveying the look and feel necessary to properly represent the company's brand.
eBoost Consulting focuses its Media Buys area of practice on direct response advertisers. Branding campaigns bring awards and accolades, but performance driven campaigns make it rain. 100% of the more than $1 million managed monthly by eBoost consultants is focused on scaling efficient conversion generation.
The mobile marketing industry has been growing steadily for years. But in the past two years that growth has gone from slow and steady to explosive. A $416 million industry in 2009, mobile marketing spend is expected to top 2.5 billion by 2014. This represents a tremendous opportunity for businesses to reach customers in new and innovative ways.
Search Engine Optimization (SEO) is the science and art of getting targeted traffic to your website from Google, Yahoo, Bing, and the other search engines (OK, let’s be honest, it’s all about Google). SEO is a long-term performance initiative designed to build your web properties into solid assets that will perform well in search engines and send free highly-targeted traffic for years to come.
Paid Search is a catch-all term for any form of Search Engine Marketing where the advertiser pays for a user action. The most common form of Paid Search is Pay-Per-Click Marketing (PPC), which was popularized by the Google Adwords platform. Other common Paid Search models are Cost-Per-Acquisition (CPA) and Cost-Per-Thousand (CPM).
Email Marketing is one of the fastest growing online marketing channels. When you build a receptive and engaged opt-in email list that expects to receive high quality communication from you, Email Marketing can deliver the highest conversion rates you’ll see out of your entire marketing mix – online or otherwise.
Social Media Marketing is an engagement of genuine conversation with your customers online. Social Media is no longer the shiny new toy. These days, consumers expect to talk directly with companies online. Whether it be Facebook, Twitter, or any other social utility, consumers are at the “customer service” desk ringing the bell. Are you answering?
TicketKick.com, a legal e-service company developed in 2010, had pioneered a cost-effective, simple way for drivers to contest their traffic tickets in California, but was struggling to get its message out to the masses. ... read more »
It seems that everyone I teach or consult with on pay per click has their own ideas on how negative keywords actually work in Google AdWords. This is a straightforward explanation on the correct use that can hopefully help steer your campaigns in the right direction. ... read more »
Average percentage of site visits from PPC = 19.8%