Social Media Marketing is an engagement of genuine conversation with your customers online. Expecting a more complex definition? Not necessary!
Sure, social media’s first impression was about novelty. It was the shiny new toy and market metrics reflected that. The “me-too” mentality of marketers and entrepreneurs alike drove adoption up at a breakneck pace and new social media sites were popping up out of nowhere. After this period of social media madness, there has been a steady return to normalcy for marketers AND users. The story has shifted from action (i.e. join sites, try them out) to behaviors (i.e. how much time people are spending on social media sites, what they are doing, etc.). Among the biggest behavioral shifts is that consumers are expecting to talk with companies online. Whether it be Facebook, Twitter, or any other social utility, consumers are at the “customer service” desk ringing the bell.
Are you answering?
There are very few shortcuts in social media marketing. Fortunately, you can streamline your efforts by establishing the correct foundation. This requires a systematic approach to social media marketing strategy. eBoost Consulting uses the POST method, as invented and popularized by Forrester Research.
Often (unfortunately, more often than not), companies and agencies start at “T” and say “Hey, let’s create a Facebook account,” or “I’ve heard blogging is the new thing to do, let’s sign up at Blogspot.” It’s that type of thinking that produces embarrassing social media snafus and non-strategic, haphazard, resource-wasting social media programs. By going through the POST method, we make sure we’re making the right decisions for the right reasons.
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