Social Advertising: Hyper Targeting on Any Budget

Hyper Targeting on Any Budget

Chris Root, Associate Consultant, eBoost Consulting

Download the Webinar Audio

What if there was a way to access 800M+ people and serve ads to only those who fit your target customer (your persona)? What if you could add word-of-mouth credibility to those ads? Welcome to social advertising! While this high degree of targeting might sound like something only for companies with million dollar budgets, it's actually a feasible advertising strategy for companies of any size.

In this webinar we will show you how to engage in social advertising for as little as dollars a day and you will also learn:

  • What is social advertising?
  • What is the social graph?
  • What platform(s) should you use when advertising through social sites?
  • What are the top 12 tips for Facebook Ads in 2012? (Facebook is the bread and butter of social advertising.)

Download/View the Slides (1.47 MB PDF)

 

 

Next Steps

eBoost Case Studies

Conversion Design Case Study

One of the first in the home decorating products category, Home of Decor's marketing communications needed consistency and its organizational team needed to be on the same page. Its website was outdated and not reflective of the company brand. ... read more »

eBoost Articles

Not Doing Conversion Rate Optimization? What’s Wrong With You?

Every website is different and has unique challenges, needs, and goals. But I would argue there is one thing every single website in the world has in common: Any website can benefit from Conversion Rate Optimization (CRO). CRO is the process of systematically testing variations of your web pages, implementing the winners, and repeating on an ongoing basis with the goal of continually improving your site conversion rate. ... read more »

Did You Know?

The average Cart Abandonment rate is 70%