eBoost Consulting was founded in 2005 as a brand new kind of Digital Marketing Consultancy. We set out to assemble a team of cross-functional marketing strategists and create an environment promoting collaboration, creativity, and efficiency. We think we’ve been pretty successful and so does the community around us. We have been recognized as the #1 marketing firm to work for in San Diego 4 years running from 2009 to 2012. Our consultants regularly speak to local organizations, universities, and groups. We are proud to be the sponsor of the 2010, 2011, and 2012 Classy Awards and regularly work with non-profits through our consultancy and internship program.
Our company culture is very important to us. Our consultants are given wide latitude and freedom which allows them to be creative and solve problems from a top level perspective. We have a strong company work ethic and you’ll often find us at the office late at night or checking email from home and on our phones. That doesn’t mean we’re simply workaholics. We love what we do and truly enjoy putting in the time to improve our clients’ bottom lines and make this company great.
Get to know us and what we’re all about by reading our blog, following our tweets, subscribing to our newsletter, or attending a webinar. If you’d like to see what eBoost Consulting can do to help your company grow, please Contact Us today.
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
When starting a new Search Engine Optimization project, any half-way decent SEO would focus on keyword research, link building strategies, Title Tags, Copy, XML Sitemaps and all the other basics that have to get done. But an often overlooked facet of Search Engine Optimization is the site architecture - in other words, the way the website is laid out and how the pages connect to each other. I would argue it's the single most underrated area of SEO. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.