Facebook recently came under fire for the discreet international roll-out of its photo facial recognition feature. This feature automatically identifies and suggests tags for individuals appearing in photos posted on Facebook. At first glance, this seemingly innocuous feature appears to quietly augment online social lives. At second glance, the rollout of this feature as a defaulted-to-on setting with no explicit user consent raises many privacy concerns. As a site with extensive power driven by the quantity, quality, and kind of data it collects, Facebook's decision to step into the world of visual recognition of its users without formal user consent is a big no-no-or is it?
Join us for this month's eBoost Consulting Brown Bag Lunch Webinar to explore this and other cases that raise internet privacy concerns. Learn the ins, outs, and nuances of internet privacy to determine where to draw the line on data collection and usage.
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
There are 4 major categories of interaction behaviors, each with several message types in them. 1) Date Based, 2) Click Behavior in Emails, 2) Website Interactions Post Click, and 4) Purchases. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.