We host monthly webinars on a variety of digital marketing topics as part of our Brown Bag Lunch Webinar Series. To be informed about upcoming webinars, sign up for our monthly email newsletter. Browse our webinar archive to learn more about SEO, Personas, Performance Benchmarking, and much more.
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
When starting a new Search Engine Optimization project, any half-way decent SEO would focus on keyword research, link building strategies, Title Tags, Copy, XML Sitemaps and all the other basics that have to get done. But an often overlooked facet of Search Engine Optimization is the site architecture - in other words, the way the website is laid out and how the pages connect to each other. I would argue it's the single most underrated area of SEO. ... read more »
eBoost Consulting offers Digital Marketing Training services designed to give internal teams the digital tools and knowledge they need to succeed.