Coming up with unique and interesting ways to build links is an ongoing challenge for most SEO’s. We sometimes take on clients that are in industries that are not very interesting, but none the less, they still need links. So the challenge arises, how do we get people to link to this site when it’s in such a boring industry?
Below are 3 of the hottest, newest, coolest link building strategies for 2010!
1. Infographs or Infographics
If you’re not familiar with infographs, they basically represent data in a visual format. A couple of sites that have taken this strategy and ran with it include: Mint.com & CreditLoan.com. These infographs can send massive amounts of traffic and get you hundreds if not thousands of backlinks, but they have to be well executed. Be aware that the initial traffic you get will be social media traffic, which typically doesn’t convert well for most industries. But the strategy with infographs is links!
Trends are hot in every industry. People love to know what’s going on, what’s coming up and what others are doing. Smashing Magazine does an excellent job of this as seen in their “Web Design Trends for 2009“. This type of content works well for building backlinks because its rich in content, uses images to tell the story, is well structured and it also gives credit to others in the industry. I know if I was a designer and Smashing Magazine linked to me I’d probably blog about or atleast shoot out a Tweet to let my friends know. As you can see, this post got them over 200 comments and over 5,000 backlinks.
3. Extended Research
Doing extended research on any one topic can reveal all kinds of facts and statistics that you’re most likely not aware of. Simply compiling such information can make for linkbait content, but let’s go a bit further with it and truly make it linkable. If you don’t want to do the research yourself put together a process and post it on Mechanical Turk. If you don’t want do create the graphics post a job on Elance or oDesk. Becoming THE source of information is a sure way to get links.
There are countless ways to build links, but with some creativity and know how, anyone can create linkable content. I challenge you to push the boundaries of link building to come up with new and creative ways of getting those links. Knowing what others are doing is a double edge sword, you’ll either adapt their techniques or take note of what they’re doing and push yourself to find better ways. I choose the latter.
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