I love Google Analytics, I really do. The only issue I have is that some of the information I want is not always easily obtained. Say you add some external links to your site, wouldn’t it be nice to see how many people actually click them? Or what if you want to segment your visitors based on the page’s they visit? This is all possible with a few Google Analytics tips and tricks!
1. Tracking FULL Referral URL’s
In order to set this up you will need to add the following to your Analytics profile.
Name: Full Referrers Type: Custom Filter – Advanced Field A -> Extract A: Referral (.*) Field B -> Extract B: Output To -> Constructor: User Defined $A1 Field A Required: Y Field B Required: N Override Output Field: Y Case Sensitive: N
2. Track Downloads and Mail links
This is really helpful when you’re trying to figure out how many people are actually downloading your product or click your HTML mailto links.
5. Track Exact Keywords from your AdWords Campaign
The keywords you see in Google Analytics (CPC) are not the actual keywords someone typed in the search box, they are simply the words that triggered your ad. If you want to see the exact keywords, add the filters below to your Analytics profile.
Name: PPC Keywords 1 Type: Custom filter – Advanced Field A -> Extract A: Referral > (?|&)(q|p)=([^&]*) Field B -> Extract B: Campaign Medium > cpc|ppc Output To -> Constructor: Custom Field 1 > $A3
Field A Required, Field B Required and Override Output Field need to be set to Yes.
Name: PPC Keywords 2 Type: Custom filter – Advanced Field A -> Extract A: Custom Field 1 > (.*) Field B -> Extract B: Campaign Term > (.*) Output To -> Constructor: Campaign Term > $B1,($A1) Well, there you have it! Hope you find these Google Analytics tips helpful!
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