A Quick and Easy Guide to Aggregated Event Measurement

May 3, 2021
Posted in Paid Social
May 3, 2021 Dana Driskill

A Quick and Easy Guide to Aggregated Event Measurement

After months of anticipation (read: dread) iOS14.5 is finally here. There are tons of changes coming to the way digital marketers advertise on Facebook, many of which we lay out here

One important item on a digital marketer’s to-do list is to complete the Aggregated Event Measurement, which is the formal name for Facebook’s protocol to measure web events from iOs14 users. 

In order to complete the Aggregated Event Measurement, there are a few housekeeping items to take care of on the Business Manager side, including verifying your domains and selecting a single domain for conversion tracking. 

Once you complete that, you can move on to the final boss and configure events on that verified domain. Facebook allows you to choose up to 8 standard events and custom conversions, and we break down how to go about finding, and selecting the events in the video below.

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