Author Archives: Anthony Greer

VR/AR: Marketing’s New Realities

Jaron Lanier founded VPL research in 1984 and is credited with coining and popularizing the term “virtual reality.” Lanier’s company developed a variety…
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How to Make Effective Visual Ads in the Digital Age

Visuals were the single biggest social media content contributor in 2017 and 2018. Facebook’s newsfeed is dominated by images and videos. Meanwhile, visually-focused…
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