Author Archives: Chris Root

Facebook Ads Bidding Demystified: Part 2 – Budgets and Bids

This is Part 2 in our series: Facebook Ads Bidding Demystified. Check out Part 1 here. In this post we'll be covering budget…
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Facebook Ad Bidding Demystified: Part 1 – Campaign Objectives

One of the most mysterious yet powerful aspects of Facebook Advertising is the bidding system. Choosing the right bid type can literally make…
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Facebook Offline Conversions – Everything You Need To Know

One of the aspects we love about online marketing and Facebook Ads in particular is the ability to track results precisely. It makes…
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Facebook Product Feed Setup – Shopify

So you have a Shopify site and you want to run Facebook Dynamic Ads? Good plan! They tend to work very well :) In…
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