Author Archives: Chris Root

Facebook Removing Relevance Score, Replacing with 3 New Metrics đŸ˜±

On April 30 2019, Facebook will remove the all-important Relevance Score from its advertising platform. Should we all freak out!? No! Here's the…
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3 Ways To Create Instagram Stories Ads Even If You Don’t Have A Fancy Creative Team

Let's be honest, Instagram Stories are fun. Less commitment than a 'real' Instagram post, less pressure to have the PERFECT shot, and OMG…
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Facebook Introduces Square Images for Link Ads – Advertisers Rejoice!

Back in early November we received some very exciting news from Facebook - they were planning to introduce the ability to run square…
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Facebook Expands Flight Ads to Prospecting Audiences in Latest Update for Airline Advertisers

Facebook's "Dynamic Ads for Travel" have been a huge win for airlines, hotels and other travel-related advertisers. Dynamic ads for travel allow advertisers…
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