Facebook Advanced Measurement is the latest update in the platform’s suite of reporting tools aimed at giving advertisers a full picture of their online marketing performance. Originally released as part of Atlas, a people-based measurement and ad serving company that Facebook acquired in 2013, the tool was available only to Facebook’s largest advertisers until earlier […]

If you made it through our last post in this series – Facebook Dynamic Product Ads Part 2: Pixel & Product Feed Setup – then give yourself a pat on the back. That was a long one! We detailed the important groundwork that needs to be in place in order to run Facebook’s powerful Dynamic […]

In Part 1 of the Facebook Dynamic Product Ads Ultimate Guide we covered the basics of dynamic ads – what they are and why you should be running them. In part 2 we’ll show you exactly how to set them up like a pro. So roll up your sleeves and follow along, we’ve got work […]

Facebook Dynamic Ads – if you’re not running them, you’re leaving money on the table! Facebook Dynamic Ads represents one of the most powerful new opportunities for eCommerce sites to drive revenue through online advertising. They deliver incredible results by dynamically serving unique, personalized ads based on the products people have viewed or purchased on your […]

If you’ve spent much time advertising on Facebook and Instagram, you’ve undoubtedly become frustrated with the Ads Manager tool at one point or another. It’s slow, tedious, and even buggy at times. Facebook’s own Power Editor aims to streamline ad creation, but complex campaigns still take time and the UI is not the most intuitive […]

Facebook Advertising is becoming more and more complex as a constant stream of new ad features comes down the pipe. Whether it’s A/B Split Testing, Dynamic Ads, or LTV Custom Audiences, the amount of knowledge needed to run a successful Facebook Ads campaign (and stay ahead of your competition) seems to grow by the day. Now […]

The Facebook pixel is a snippet of code that tracks visitors on your site and the actions they take. The three primary advertising features the pixel enables are: Conversion Tracking – See how your ad is performing by seeing what actions website visitors took as a direct result of your ads Optimization – Automatically optimize […]

  Ready to start advertising for your BigCommerce site on Facebook? Great! One of the first (and most important) steps to take is adding the Facebook Pixel to your site. The pixel is a snippet of code that tracks visitors on your site and the actions they take. The three primary advertising features you enable when […]

  Adding the Facebook pixel to your WordPress or WooCommerce site is one of the most important first steps to make when you’re ready to start advertising on Facebook. The pixel is a snippet of code that tracks visitors on your site and the actions they take. The three primary advertising features you unlock when […]

So you’ve got your Shopify site set up and you’re ready to start advertising on Facebook? Great! Adding the Facebook pixel to your Shopify site is one of the most important first steps to make before advertising on Facebook. The pixel is a snippet of code that tracks visitors on your site and the actions […]