Paid Search 01 Oct 2021 Heads Up: Google Ads Just Marie Kondo’ed Your Conversions As of July 30, 2021, Google started Marie Kondo-ing a few things – as in removing any conversion actions that… Jen Lopez No Comments
Paid Search 09 Sep 2021 Google Ads Begins New Bundling Bid Strategies According to a recent announcement, Google Ads’ bid strategies are getting a few new updates, or as we like to… Jen Lopez No Comments
Paid Search 27 Jul 2021 Microsoft Ads Launches New Multimedia Ads Released as a beta program, and now rolling out globally, Multimedia Ads are “responsive” and visual image-rich ads that will… Jen Lopez No Comments
Paid Search 14 Jul 2021 All You Need To Know About Google’s Dynamic Exclusion Lists Dynamic Exclusion Lists will give users the ability to create an exclusion list themselves or by a third-party they trust… Jen Lopez No Comments
Paid Search 02 Jul 2021 New Beta Released for Shopping Campaigns on Microsoft Ads Just like you can import campaigns from Google Ads to Microsoft Ads – which is definitely an often-used and easy-to-use… Jen Lopez No Comments
Paid Search 02 Jun 2021 Microsoft Ads Similar Audiences Rolling Out This Month While it might seem like a no-brainer to many, the idea of serving ads to lookalike audiences or bid adjusting… Jen Lopez No Comments
Paid Search 12 May 2021 Google Ads: Say Hello to Instant Match Rates on Customer Match Lists! If you’re a longtime PPC marketer, you’re likely familiar with Customer Match – the feature that allows advertisers to upload… Jen Lopez No Comments
Paid Search 21 Apr 2021 Google Ads: What the FLoC is Happening? If you’ve been following the news in the digital media industry, you’ve likely heard that advertisers have been anticipating the… Jen Lopez No Comments
Paid Search 24 Mar 2021 Google Ads Beta: Display Ads Included in Attribution Reports As an open beta, Google is now including Display ads as a campaign type in their Attribution Reports section of… Jen Lopez No Comments
Paid Search 24 Feb 2021 Understanding Google Ad Extensions An Ad Extension helps to expand your search ad, providing the searcher additional information about your business. Ad Extensions often… Jen Lopez No Comments
