Jen Lopez

Earlier this month, Google informed advertisers that there will be a big change to the Search Terms Report (previously called…

Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from e-commerce accounts to lead-gen accounts, both B2B…

If you use Google Ads to collect lead information, you are probably familiar with the typical setup. You create an…

It seems like every year or so, a new image-focused feature specifically for Search is released, and then shortly later…

Many PPC marketers have been testing Google’s Smart Campaigns as a way to top-off their existing PPC strategy, and now…

If you find yourself loving the new shopping features and experience available on Google – maybe you’ll want to consider…

Google Explanations are a new feature that can help businesses and PPC marketers identify reasons for significant shifts in Search…

If you’re like many of our existing clients, you’ve probably experimented with Google Display campaigns in the past but haven’t…

In late April 2020, an interesting change rolled out across Google: The search giant opened their Shopping results page to…

If you’re a new Eboost client, or you’ve recently switched digital marketing agencies, your new team will likely recommend a…