Author Archives: Jen Lopez

5 New Year’s Resolutions for PPC Managers

As a PPC Manager, you’ve probably found yourself working quite hard in 2019. There were lots of changes to Google Ads and Microsoft…
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Google Expands Local Shopping Options in Time for Holiday Sales!

With so many eyes on our digital-only sales metrics, it can be easy to forget that around 92% of retail sales still happen…
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5 Paid Search Tips to Target Last-Minute Holiday Shoppers

Retailers pour a ton of effort and resources into the Black Friday, Cyber Monday, and holiday shopping kick-off. Most will spend months, if…
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Google Shopping Updates Released in Time for Black Friday!

We have seen some major updates from Google this year - across the Ads platform and in other areas. One of the most…
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