Author Archives: Jen Lopez

Why Bidding on Your Brand Makes Sense

If you’re advertising in Search, either through Google Ads or Bing Ads, you’ve likely wondered about the value of bidding on your brand…
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Amazon AR View – Seeing Is Believing!

Last night at around 11PM, laying in bed, I decided, “I should really start Christmas shopping.” I leaned over and grabbed my phone…
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Cyber Week 2018 Planning Guide: PPC Tips & Tricks

It’s almost that time of year! You know the one – Cyber Week – which runs from Thanksgiving Day to Cyber Monday, and…
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Universal App Campaigns in a Nutshell

Hey there folks! Do you have a mobile or tablet app that you are looking to promote to drive installs or actions? If…
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