Author Archives: Jen Lopez

Google Ads: Say Sayonara to Average Position!

Though there has been some chatter, we are now starting to receive official communications from Google that they will be depreciating the Average…
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Google Ads Overspending? Maybe Help is on the Way (or Maybe Not)

If you’re a PPC marketer, you’re likely familiar with the budgeting options in Google Ads that ensure your campaigns don’t overspend your allotted…
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Now Available: Seasonality Adjustments in Google Ads

Since the rise of Smart Bidding in Google Ads, many advertisers have learned just how effective automated bidding algorithms can be. However, any…
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Amazon Prime Day 2019: Advertiser Checklist

It’s almost that time of year again, where we celebrate Amazon Prime day -- every introverted deal-seeker’s dream. The two-day digital shopping frenzy…
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