Author Archives: Jen Lopez

Protecting Your Brand on Amazon: Amazon Brand Registry

As someone who purchases nearly everything on Amazon (#primeforlife), I am very aware of who I am purchasing my goods from, where they…
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Amazon Sponsored Products: What’s New with Placements?

For many search marketers, having the perfect ad is everything! For those of us who live in the digital world day in and…
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Google Ads Competitor Campaigns – Do or Don’t?

Let’s talk about a common question I get as a paid search marketer. “Should I be bidding on my competitor’s terms?” Of course,…
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Why Bidding on Your Brand Makes Sense

If you’re advertising in Search, either through Google Ads or Bing Ads, you’ve likely wondered about the value of bidding on your brand…
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