Paid Search 12 May 2021 Google Ads: Say Hello to Instant Match Rates on Customer Match Lists! If you’re a longtime PPC marketer, you’re likely familiar with Customer Match – the feature that allows advertisers to upload… Jen Lopez No Comments
Paid Search 21 Apr 2021 Google Ads: What the FLoC is Happening? If you’ve been following the news in the digital media industry, you’ve likely heard that advertisers have been anticipating the… Jen Lopez No Comments
Paid Search 24 Mar 2021 Google Ads Beta: Display Ads Included in Attribution Reports As an open beta, Google is now including Display ads as a campaign type in their Attribution Reports section of… Jen Lopez No Comments
Paid Search 24 Feb 2021 Understanding Google Ad Extensions An Ad Extension helps to expand your search ad, providing the searcher additional information about your business. Ad Extensions often… Jen Lopez No Comments
Paid Search 10 Feb 2021 Google Set to Enhance Phrase Match & Phase Out Broad Match Modified Keywords If you’re in the PPC world, last week was probably a little hectic! Google sent out an email to many… Jen Lopez No Comments
Paid Search 06 Jan 2021 The Only 100-Point Google Ads Audit Checklist You’ll Ever Need for Search Campaigns Here at Eboost Consulting, we get asked to audit PPC accounts within Google Ads quite often. While ultimately the review… Jen Lopez No Comments
Paid Search 16 Dec 2020 An Easy Way to Reach A Wider PPC Audience: Advertise On DuckDuckGo Did you know roughly 80 million people use DuckDuckGo as their search engine each month? You didn’t? It’s true. And… Jen Lopez No Comments
Paid Search 17 Nov 2020 This Just In: Microsoft Advertising Launches Promotion Extensions If you’ve been a PPC Manager for a while now, you likely are a fan of the Promotion Extensions offered… Jen Lopez No Comments
Paid Search 10 Nov 2020 PPC Holiday Checklist As we enter the last two months of 2020, with our holiday music on full blast, we wanted to share… Jen Lopez No Comments
Paid Search 27 Oct 2020 Google’s Latest Announcement Includes YouTube Metrics in Attribution Reports If you are a PPC marketer, you’ve likely had a handful of clients who have the budget, but don’t see… Jen Lopez No Comments
