Author Archives: Jen Lopez

Google Shopping Updates Released in Time for Black Friday!

We have seen some major updates from Google this year - across the Ads platform and in other areas. One of the most…
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Meet: Google’s BERT – The Latest Search Algorithm

If you’re an SEO or PPC professional, or even a digital-savvy Marketing Director, you’ve likely heard of Google’s latest search algorithm update which…
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Microsoft Advertising Budget Changes: Coming Soon!

Earlier in October, our team updated you on changes coming to Google Ads, and the updates they’ll be making to their budget and…
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Microsoft Advertising Updates Ad Format for Dynamic Search Ads (DSAs)

Microsoft who? What? That’s right, in case you’ve still been calling it good ole’ Bing Ads, the ad platform has now transitioned to…
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