Author Archives: Jen Lopez

Now Available: Seasonality Adjustments in Google Ads

Since the rise of Smart Bidding in Google Ads, many advertisers have learned just how effective automated bidding algorithms can be. However, any…
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Amazon Prime Day 2019: Advertiser Checklist

It’s almost that time of year again, where we celebrate Amazon Prime day -- every introverted deal-seeker’s dream. The two-day digital shopping frenzy…
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Advertisers: You’re Doing it Wrong! How to Use Google’s Updated Expanded Text Ads.

The History: Expanded Text Ads have been available in Google Ads since 2016, and were a fairly simple format to use that could…
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All About Google Gallery Ads

If you’ve been in the search game a while now, you likely remember when Google rolled out (and ultimately sunset'd) image extensions. These…
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