One of the most common misconceptions we hear is: “Facebook Ads don’t work for B2B.” Like most blanket generalizations this one is simply not true. In fact, 84% of CEOs and VPs say they use social media to help make purchasing decisions (Webbiquity). Facebook Ads most certainly can and do work for many B2B companies. […]

Sometimes it’s hard to imagine what life was like before smartphones. These days practically everything we can do on a desktop we can also do on a phone. From managing client campaigns to coordinating with teams to coming up with new creative ideas – we use apps to keep us connected wherever we are. Because […]

The next mobile shopping transformation is here and you should start preparing for it immediately. Instagram Shopping is slowly making its way into Instagram feeds, featuring mostly fashion and accessories brands for now, but soon expanding to more Instagram merchants and products. Did I mention this feature is free? That’s right, your followers will soon be […]

Let’s face it, not every business owner is a social media whiz and that’s OK. There is simply not enough time in the day to run a business and simultaneously keep up with the constant litany of new social media platforms and features. So if you have been resisting getting up to speed with Instagram […]

Facebook can be an incredibly useful platform for reaching new customers and maximizing the value of customer relationships. However, as the number of users grows (1.28 billion daily users and counting), so do the risks of spending budget on the wrong audiences, thereby increasing spend and acquisition costs for your business. It is more important than […]