Author Archives: Tom Driver

The Ultimate Guide to Google AdWords Call Tracking

If you have a business that can take inbound sales calls, you’ll want to make sure your phone number is displayed on your…
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Promotion Extensions Drive Killer CTRs

Are you an online retailer with a sale or incentive? If so, we’re going to show you an easy optimization technique that can…
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Awesome Features Only Available in the New Adwords Interface

If you haven’t switched to the new AdWords interface yet, now is the time! Earlier this week, our friends at Google sent another…
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Amazon Seller Central Reporting

As many of you have probably noticed, Amazon’s Seller Central advertising portal received a brand new “interface-lift”; one that’s a little bit more…
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