Author Archives: Tom Driver

Keyword Strategies for Launching Your Amazon Sponsored Ads

Amazon’s advertising platform offering PPC ads (or sponsored ads) is all the rage these days – especially as searchers are turning to Amazon…
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Customer Match at its Best: 10 Ways to Leverage Customer Match Lists in Google Ads

Are you a remarketing maven? Do you love finding new and interesting ways to reach out to your customers via PPC? If so,…
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The Ultimate Guide to Google AdWords Call Tracking

If you have a business that can take inbound sales calls, you’ll want to make sure your phone number is displayed on your…
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Promotion Extensions Drive Killer CTRs

Are you an online retailer with a sale or incentive? If so, we’re going to show you an easy optimization technique that can…
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