Microsoft Advertising will also sunset their version of Expanded Text Ads next week, August 29th 2022, to serve only RSAs out of all Standard Search campaigns. The good news is that your current Expanded Text Ads in Microsoft Ads will automatically be updated to Responsive Search Ads. However, you’ll find yourself missing lots of potential headlines and descriptions since the newer ad type allows for much more ad copy.
On June 30, Google Ads retired Expanded Text Ads (ETAs) and updated Search campaigns to only utilize Responsive Search Ads (RSAs). If the shift over to RSAs has been challenging for your team, we’ve collected some tips to help get the wheels turning. After all, so many copy lines in one ad, and understanding all the mix-and-match capabilities of the ad can make it a challenge to really get creative.
On April 22nd, we brought this plan to life. Throughout the US, our team members donated old clothes, recycled and reused different to-go food and drink options rather than opting for disposable items, and cleaned up different natural areas on Friday.
Our San Diego based team members joined our non-profit partner Wildcoast for a clean up and restoration day at Batiquitos Lagoon.