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Expert advice on Paid Social, Paid Search and Data Analytics
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Is Meta’s Ad-Free Future the End of Traditional Advertising?

In the ever-evolving digital advertising landscape, staying ahead of industry trends and adapting to regulatory changes is crucial for maintaining a competitive edge. One of the most significant recent developments in the advertising world is Meta’s introduction of an ad-free subscription service for Facebook and Instagram in Europe. This move, driven by increasing privacy regulations, poses challenges and opportunities for advertisers. Here’s what decision-makers and CMOs at mid to large-sized enterprises need to know.

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Unlock Maximum ROI: Conversion Value Bidding Strategies for Ads

Do you ever feel like your online ads are spinning their wheels? While you might be generating conversions, are they translating into real sales and revenue? The truth is, that not all conversions are created equal. Focusing solely on the number of conversions can paint an inaccurate picture of your advertising effectiveness.

This is where conversion value bidding comes in as a game-changer. By assigning a value to each conversion based on its contribution to sales, you gain a deeper understanding of which conversions truly drive your business forward.

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Unveiling the Power of Video Ads: 2 Steps to Measure Success

Many marketers face this dilemma – they create and distribute video ads, but uncertainty lingers about their actual impact on conversions. The challenge often lies in not knowing how to measure their effectiveness.
This article addresses these concerns by introducing two crucial steps for properly evaluating video ads. Whether you’re currently running video ad campaigns or have launched digital advertising campaigns in the past, these insights will be valuable.

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Why Your Meta Ads Aren’t Converting

Ever pour money into Meta ads that just don’t seem to generate results? You’re not alone. Many advertisers struggle with low conversion rates, leaving them scratching their heads and wondering what went wrong.

The good news is there are often clear reasons why your ads aren’t converting. By identifying these issues and implementing some key fixes, you can get your ad campaigns back on track.

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The Evolution of Google Analytics: Universal Analytics to GA4

As digital landscapes evolve, so do the tools that measure their vastness. Google Analytics (GA), a cornerstone for marketers, webmasters, and data enthusiasts, has undergone significant changes since its inception. The transition from Universal Analytics to Google Analytics 4 (GA4) marks a pivotal shift in how data is collected, analyzed, and interpreted. However, this transition has not been without its challenges. Based on recent feature release data, we dive into why GA4 has been hard to use compared to its predecessor and what the future holds for this essential tool.

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The Difference Between Data-Driven and Data-Optimized

In the constantly evolving world of marketing, leveraging data is crucial for success. Whether it be through a data-driven or data-optimized approach, setting up metrics and being adaptable is key to measuring and reassessing success. By understanding the differences between these two strategies and utilizing them effectively, marketers can stay ahead in the digital landscape and achieve their business goals.

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How Advertising Agencies Support Clients with Data

Data-driven marketing has become essential today, especially with the fast advancement of technology. As experts in the field, advertising agencies are responsible for providing value to their clients through data.

This article explores how agencies can support clients with data to improve their marketing strategies. I will explain how agencies, including Eboost, can help businesses move forward with data analytics.

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