Here at Eboost Consulting, we get asked to audit PPC accounts within Google Ads quite often. While ultimately the review shared with our prospective client may be summed up into “What’s Working?” and “What Needs Work?” – our actual auditing process can be far more in-depth, taking a top-down approach to understanding and evaluating your Google Ads account. Here is our 100-point Google Ads checklist that our team goes through, specific to Search campaigns, in order to understand and evaluate Google Ads accounts, using that top-down approach.
Did you know roughly 80 million people use DuckDuckGo as their search engine each month?
And you may also be excited to learn that DuckDuckGo offers PPC ads, allowing you to reach all those people (and growing) when they search for your keywords.
If you’re a company, you may be wondering – how do you advertise on DuckDuckGo?
Fun fact: You may already be doing it!
If you’ve been a PPC Manager for a while now, you likely are a fan of the Promotion Extensions offered in Google Ads. Back when they first launched in Google Ads, they were only available during certain shopping holidays, with pre-set Occasions as part of the extension setup, you could only run them for holidays like “Black Friday” and “Cyber Monday”. Eventually though, Google Ads released “None” as an Occasion option, allowing Promotion Extensions to run throughout the year, so long as there was a valid monetary or percentage discount.
Now that Promotion Extensions have been available for a few years in Google Ads, it looks like another engine has showed up to the (holiday) party!
Enter: Microsoft Advertising.
If you are a PPC marketer, you’ve likely had a handful of clients who have the budget, but don’t see value in YouTube or Display ads. According to the latest announcement this past Monday, October 12th, Google will now be including YouTube (and eventually Display) clicks and engagement into their Attribution Reports in Google Ads.
Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from ecommerce accounts to lead-gen accounts, both B2B and B2C. If you’ve been following along in our Google Ads: Most Frequently Asked Questions series, you’ll remember Part 1 where we answered questions related to concepts about Brand, Generic and Conquesting campaigns, as well as the importance of account segmentation. In Part 2, we’ll be discussing impression share, negative keywords and how to determine a clear ad copy winner.
If you’ve ever wondered how much it costs to advertise on Facebook then you first need to understand what CPM is. CPM stands for Cost Per Mille and is measured by taking the total amount spent on an ad campaign, divided by impressions, multiplied by 1,000. As marketers, we use the CPM metric as a baseline to see get a feel of how the cost to advertise on Facebook is fluctuating.