Paid Social 24 May 2023 Generative AI: Meta’s Cutting Edge Tool Creates a New Frontier in Advertising In an exciting development that could reshape the advertising landscape, Meta has introduced a suite of AI-powered tools, giving marketers… Ryan Sigler No Comments
Data Analytics 14 May 2023 Harnessing the Power of Shopify Data for Superior Marketing Insights Shopify is a treasure trove of valuable data that extends beyond what is readily accessible through tools like Google Analytics.… Kris Irizawa No Comments
Paid Search 10 Feb 2023 Improve Your Local Campaigns With Performance Max Campaigns While Performance Max can work for many campaign types – Local campaigns are especially good candidates for the benefits upgrading… Jen Lopez No Comments
Data Analytics 09 Dec 2022 Data Can Make Or Break Your Business With an ever-evolving landscape of data sources, it’s important to trust the numbers and leverage your own first party data.… Dana Driskill
Paid Search 25 Aug 2022 PSA: Change Your Microsoft Ads To Responsive Search Ads by August 29 Microsoft Advertising will also sunset their version of Expanded Text Ads next week, August 29th 2022, to serve only RSAs… Jen Lopez
Paid Search 11 Aug 2022 Google Ads Launches Asset Library As Its New Creative Hub To help with uploading and organizing all image and video creative needed, Google Ads has created the Asset Library, which… Jen Lopez
Paid Search 04 Aug 2022 How to Write Winning Responsive Search Ads on Google Ads On June 30, Google Ads retired Expanded Text Ads (ETAs) and updated Search campaigns to only utilize Responsive Search Ads… Jen Lopez
Paid Search 29 Jul 2022 Want to Control The Ads You Are Served? Google Gives Power To Users With My Ad Center At Google’s annual I/O event this past May, Google unveiled the new platform that will allow users a few different… Jen Lopez
Data Analytics 21 Jul 2022 Watch Now “GA4: What Marketers Need To Know” Watch the recording of our GA4 Migration webinar, hosted by Kris Irizawa, Director of Analytics at Eboost. This webinar will… Eboost Team
Digital Advertising, Paid Social 30 Jun 2022 How To Make Your Facebook Ads More Effective With These Simple Tricks As a media buyer and advertiser, you are essentially a merchant of attention. Your goal is to capture the attention… Ryan Sigler
