Be A Better Marketer

Expert advice on Paid Social, Paid Search and Amazon PPC
See Our Posts

Google Ads To Limit Search Terms Report: A New Blindspot Emerges

Earlier this month, Google informed advertisers that there will be a big change to the Search Terms Report (previously called the Search Query Report) in Google Ads. While there are lots of angered advertisers and PPC marketers, there is little information from Google on exactly what the impact will be, but the change is as follows, taken directly from the new alert in Google Ads:

“We are updating the search terms report to only include terms that were searched by a significant number of users. As a result, you may see fewer terms in your report going forward.”

A Google spokesperson followed up the alert with this: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re continuing to invest in new and efficient ways to share insights that enable advertisers to make critical business decisions.”

Read more

Google Ads: Most Frequently Asked Questions / Part 1

Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from e-commerce accounts to lead-gen accounts, both B2B and B2C. Throughout our time managing a robust portfolio of accounts, we’ve often encountered the same questions time and time again. We’ve put together for you our answers to the most frequently asked questions.

Read more

Google Ads Lead Form Extensions – What They Are & How to Use Them

If you use Google Ads to collect lead information, you are probably familiar with the typical setup. You create an ad, directing to an awesome landing page with a contact form, and you send valuable traffic there in hopes that you collect leads for your business.

Typically, these leads will be dropped into a CRM system and boom! You’re in business!

But, something new is on the horizon that may just help boost your numbers.

Though it’s been in beta since late 2019, Lead Form Extensions in Google Ads are starting to become available for more and more advertisers.

Haven’t heard of Lead Form Extensions?

That’s okay, we’re here to help.

Read more

Which Ad Gets Credit? About Facebook and Instagram Attribution

Do you want to know the easiest way to start a debate among marketers? Start talking about attribution. For years, there have been heated discussions in marketing meetings around the world feverishly defending–or protesting against– terms like last-click, first-click, view-through, click-through, and many, many more. Some brands and businesses favor a last-click attribution model, which only gives credit to the last clicked referral source, even if the brand or business was first discovered via an ad on a different channel. Although there is no hard and fast rule as far as what attribution method makes the most sense for your brand or business when looking at your cross-channel marketing, it’s important to note how attribution works within the Facebook family of brands in order to fully understand performance in those channels.

Read more