While Performance Max can work for many campaign types – Local campaigns are especially good candidates for the benefits upgrading to Performance Max can provide.
Data Can Make Or Break Your Business
With an ever-evolving landscape of data sources, it’s important to trust the numbers and leverage your own first party data. We’re passionate about making the data easy to understand, accessible, and actionable.
PSA: Change Your Microsoft Ads To Responsive Search Ads by August 29
Microsoft Advertising will also sunset their version of Expanded Text Ads next week, August 29th 2022, to serve only RSAs out of all Standard Search campaigns. The good news is that your current Expanded Text Ads in Microsoft Ads will automatically be updated to Responsive Search Ads. However, you’ll find yourself missing lots of potential headlines and descriptions since the newer ad type allows for much more ad copy.
Google Ads Launches Asset Library As Its New Creative Hub
To help with uploading and organizing all image and video creative needed, Google Ads has created the Asset Library, which is a “visual-first” library where you and your team can easily import, view and store creative assets for both active and inactive campaigns.
How to Write Winning Responsive Search Ads on Google Ads
On June 30, Google Ads retired Expanded Text Ads (ETAs) and updated Search campaigns to only utilize Responsive Search Ads (RSAs). If the shift over to RSAs has been challenging for your team, we’ve collected some tips to help get the wheels turning. After all, so many copy lines in one ad, and understanding all the mix-and-match capabilities of the ad can make it a challenge to really get creative.
Want to Control The Ads You Are Served? Google Gives Power To Users With My Ad Center
At Google’s annual I/O event this past May, Google unveiled the new platform that will allow users a few different options to ensure the most relevant ads are being served to them across Google Search, YouTube, and Google Discover. Dubbed My Ad Center, here’s what the platform can do:
Watch Now “GA4: What Marketers Need To Know”
Watch the recording of our GA4 Migration webinar, hosted by Kris Irizawa, Director of Analytics at Eboost. This webinar will prepare you for the upcoming mandatory transition from Google Analytics’ current Universal Analytics to Google Analytics 4.
How To Make Your Facebook Ads More Effective With These Simple Tricks
As a media buyer and advertiser, you are essentially a merchant of attention. Your goal is to capture the attention of a target audience member through a combination of visual stimuli in the form of creative (video/graphic), headline, ad body copy, and CTA button.
Google Ads Test New Ad Label & Favicon Display for Search Ads
Now, Google could display the classic “Ad” label, or you may see other variations in its place, like “Sponsored,” “Advertisement” or others. What is interesting though, is that the label placement is now showing above the Display URL, which may call less attention to potential customers.
Eboost Presents: “GA4: What Marketers Need to Know”
Join us Thursday, June 16, 2022 at 11am PT for our GA4 Migration live webinar hosted by Kris Irizawa, Director of Analytics at Eboost.