If you are a PPC marketer, you’ve likely had a handful of clients who have the budget, but don’t see value in YouTube or Display ads. According to the latest announcement this past Monday, October 12th, Google will now be including YouTube (and eventually Display) clicks and engagement into their Attribution Reports in Google Ads.
Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from ecommerce accounts to lead-gen accounts, both B2B and B2C. If you’ve been following along in our Google Ads: Most Frequently Asked Questions series, you’ll remember Part 1 where we answered questions related to concepts about Brand, Generic and Conquesting campaigns, as well as the importance of account segmentation. In Part 2, we’ll be discussing impression share, negative keywords and how to determine a clear ad copy winner.
If you’ve ever wondered how much it costs to advertise on Facebook then you first need to understand what CPM is. CPM stands for Cost Per Mille and is measured by taking the total amount spent on an ad campaign, divided by impressions, multiplied by 1,000. As marketers, we use the CPM metric as a baseline to see get a feel of how the cost to advertise on Facebook is fluctuating.
Earlier this month, Google informed advertisers that there will be a big change to the Search Terms Report (previously called the Search Query Report) in Google Ads. While there are lots of angered advertisers and PPC marketers, there is little information from Google on exactly what the impact will be, but the change is as follows, taken directly from the new alert in Google Ads:
“We are updating the search terms report to only include terms that were searched by a significant number of users. As a result, you may see fewer terms in your report going forward.”
A Google spokesperson followed up the alert with this: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re continuing to invest in new and efficient ways to share insights that enable advertisers to make critical business decisions.”
Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from e-commerce accounts to lead-gen accounts, both B2B and B2C. Throughout our time managing a robust portfolio of accounts, we’ve often encountered the same questions time and time again. We’ve put together for you our answers to the most frequently asked questions.
If you use Google Ads to collect lead information, you are probably familiar with the typical setup. You create an ad, directing to an awesome landing page with a contact form, and you send valuable traffic there in hopes that you collect leads for your business.
Typically, these leads will be dropped into a CRM system and boom! You’re in business!
But, something new is on the horizon that may just help boost your numbers.
Though it’s been in beta since late 2019, Lead Form Extensions in Google Ads are starting to become available for more and more advertisers.
Haven’t heard of Lead Form Extensions?
That’s okay, we’re here to help.
It seems like every year or so, a new image-focused feature specifically for Search is released, and then shortly later it is sunsetted in place of a new test. While Gallery Ads will be formally sunsetted in August of this year, Image Extensions have now (re)launched in a closed beta. Here’s the scoop.