Just released on November 10, 2021, Google Ads Editor version 1.8, has gotten a few upgrades. While you can always find a comprehensive list of updates by going to Google’s announcement on their blog, we’re here to share some of our favorite upgrades so far and why we love them.
If introduced fully, the Asset Library in Google Ads could be a game changer for many advertisers – especially those who struggle with coordinating creative resources. The Asset Library will improve workflows and serve as a creative warehouse for campaigns, even allowing advertisers to make any Standard Rich Media assets dynamic, giving PPC marketers the ability to swap out videos or images across campaigns
Have you heard the news? Starting in June of 2022, our good ole’ Expanded Text Ads (ETAs) format will be sunset in Google Ads. While they will continue to serve if advertisers still have them in their PPC account, Google Ads is strongly encouraging advertisers to adopt Responsive Search Ads (RSAs) before the big change.
This score is calculated based on the standing of your account, and is directly related to how many automated “Recommendations” you’ve implemented at various levels throughout your account. On the Recommendations tab, you can see what Google is suggesting for your account using their artificial intelligence, and how much each recommendation will improve your Optimization Score.
Dynamic Exclusion Lists will give users the ability to create an exclusion list themselves or by a third-party they trust (like brand safety organizations) and schedule the list to be automatically updated as new web pages or domains are added. This will ensure that exclusion lists remain effective and current across an entire account, without the need for constant, manual additions.