Here at Eboost Consulting, we get asked to audit PPC accounts within Google Ads quite often. While ultimately the review shared with our prospective client may be summed up into “What’s Working?” and “What Needs Work?” – our actual auditing process can be far more in-depth, taking a top-down approach to understanding and evaluating your Google Ads account. Here is our 100-point Google Ads checklist that our team goes through, specific to Search campaigns, in order to understand and evaluate Google Ads accounts, using that top-down approach.
Eboost Consulting Named To Clutch 100: Fastest Growing Companies for 2020
Our team here at Eboost Consulting was thrilled to receive word today that we were named to the Clutch 100 Top Fastest Growing companies list by Clutch.co!
An Easy Way to Reach A Wider PPC Audience: Advertise On DuckDuckGo
Did you know roughly 80 million people use DuckDuckGo as their search engine each month?
You didn’t?
It’s true.
And you may also be excited to learn that DuckDuckGo offers PPC ads, allowing you to reach all those people (and growing) when they search for your keywords.
If you’re a company, you may be wondering – how do you advertise on DuckDuckGo?
Fun fact: You may already be doing it!
This Just In: Microsoft Advertising Launches Promotion Extensions
If you’ve been a PPC Manager for a while now, you likely are a fan of the Promotion Extensions offered in Google Ads. Back when they first launched in Google Ads, they were only available during certain shopping holidays, with pre-set Occasions as part of the extension setup, you could only run them for holidays like “Black Friday” and “Cyber Monday”. Eventually though, Google Ads released “None” as an Occasion option, allowing Promotion Extensions to run throughout the year, so long as there was a valid monetary or percentage discount.
Now that Promotion Extensions have been available for a few years in Google Ads, it looks like another engine has showed up to the (holiday) party!
Enter: Microsoft Advertising.
4 Tips for Successful Paid Social Holiday Campaigns
Despite 2020 being the unofficial year of uncertainty, there is one thing we know for a fact: the holidays are coming and Ecommerce is going to play a big part in 2020’s holiday shopping season. Are your paid social campaigns ready?
PPC Holiday Checklist
As we enter the last two months of 2020, with our holiday music on full blast, we wanted to share our PPC Holiday Checklist with you. Not only is it the most wonderful time of the year – it’s also the most wonderful time to ensure your digital advertising doesn’t miss a beat.
Google’s Latest Announcement Includes YouTube Metrics in Attribution Reports
If you are a PPC marketer, you’ve likely had a handful of clients who have the budget, but don’t see value in YouTube or Display ads. According to the latest announcement this past Monday, October 12th, Google will now be including YouTube (and eventually Display) clicks and engagement into their Attribution Reports in Google Ads.
Facebook Backtracks On Attribution Window Change
After the leak of a private announcement to select advertisers that Facebook’s 28-day click/ 1-day view attribution model would be replaced, Facebook has changed their mind (but not for long).
Google Ads: Most Frequently Asked Questions / Part 2
Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from ecommerce accounts to lead-gen accounts, both B2B and B2C. If you’ve been following along in our Google Ads: Most Frequently Asked Questions series, you’ll remember Part 1 where we answered questions related to concepts about Brand, Generic and Conquesting campaigns, as well as the importance of account segmentation. In Part 2, we’ll be discussing impression share, negative keywords and how to determine a clear ad copy winner.
What Are CPMs And How Do They Affect Facebook Ads?
If you’ve ever wondered how much it costs to advertise on Facebook then you first need to understand what CPM is. CPM stands for Cost Per Mille and is measured by taking the total amount spent on an ad campaign, divided by impressions, multiplied by 1,000. As marketers, we use the CPM metric as a baseline to see get a feel of how the cost to advertise on Facebook is fluctuating.