This score is calculated based on the standing of your account, and is directly related to how many automated “Recommendations” you’ve implemented at various levels throughout your account. On the Recommendations tab, you can see what Google is suggesting for your account using their artificial intelligence, and how much each recommendation will improve your Optimization Score.
Dynamic Exclusion Lists will give users the ability to create an exclusion list themselves or by a third-party they trust (like brand safety organizations) and schedule the list to be automatically updated as new web pages or domains are added. This will ensure that exclusion lists remain effective and current across an entire account, without the need for constant, manual additions.
Just like you can import campaigns from Google Ads to Microsoft Ads – which is definitely an often-used and easy-to-use feature – in the latest closed beta from Microsoft, you’ll now be able to import your whole Google Merchant Center (GMC) store, along with your Google Ads Shopping Campaigns into Microsoft Ads with just a few button clicks.
While it might seem like a no-brainer to many, the idea of serving ads to lookalike audiences or bid adjusting specific campaigns toward them, is often a strategy that doesn’t get as much airtime in paid search as it does for other channels.
BUT IT SHOULD!
Our team has been strategically and successfully using Similar Audience lists for Search and Shopping on Google Ads since they were first launched in 2017, and in Display long before. So, it excites us like you cannot believe that Microsoft Advertising just announced that they will also be launching Similar Audiences in the U.S. later this month, June 2021.