This score is calculated based on the standing of your account, and is directly related to how many automated “Recommendations” you’ve implemented at various levels throughout your account. On the Recommendations tab, you can see what Google is suggesting for your account using their artificial intelligence, and how much each recommendation will improve your Optimization Score.
Heads Up: Google Ads Just Marie Kondo’ed Your Conversions
As of July 30, 2021, Google started Marie Kondo-ing a few things – as in removing any conversion actions that haven’t trigger recently, or you know, “sparked joy” for those of us who still get giddy seeing them pour in.
Google Ads Begins New Bundling Bid Strategies
According to a recent announcement, Google Ads’ bid strategies are getting a few new updates, or as we like to call it “bundled bid strategies.”
How To Upload a Customer List To Facebook
We’ve got your back with a quick and easy explainer on how to upload a custom audience customer list into Facebook.
Eboost Consulting Announces Acquisition by Principle America, Expanded Capabilities & Services
A message from our CEO, Evan LaGasse, and COO, Chris Root:
We are thrilled to announce an exciting company update – something that has been in the making for more than two years:
Eboost Consulting has been acquired by Principle America!
Microsoft Ads Launches New Multimedia Ads
Released as a beta program, and now rolling out globally, Multimedia Ads are “responsive” and visual image-rich ads that will be showcased on the mainline at the top of the search results page, or on the right rail on the search platform.
All You Need To Know About Google’s Dynamic Exclusion Lists
Dynamic Exclusion Lists will give users the ability to create an exclusion list themselves or by a third-party they trust (like brand safety organizations) and schedule the list to be automatically updated as new web pages or domains are added. This will ensure that exclusion lists remain effective and current across an entire account, without the need for constant, manual additions.
New Beta Released for Shopping Campaigns on Microsoft Ads
Just like you can import campaigns from Google Ads to Microsoft Ads – which is definitely an often-used and easy-to-use feature – in the latest closed beta from Microsoft, you’ll now be able to import your whole Google Merchant Center (GMC) store, along with your Google Ads Shopping Campaigns into Microsoft Ads with just a few button clicks.
A Digital Marketer’s Checklist for Your Best Prime Day Ever
Our tips on how to prepare and maximize your ROAS for Prime Day 2021. In 2020, Amazon sold a staggering $10.4 billion worth of goods on Prime Day, up 45.2% from $7.16 billion in 2019. Make sure you’re part of the action with our advice on sponsored display, video, and more.
Microsoft Ads Similar Audiences Rolling Out This Month
While it might seem like a no-brainer to many, the idea of serving ads to lookalike audiences or bid adjusting specific campaigns toward them, is often a strategy that doesn’t get as much airtime in paid search as it does for other channels.
BUT IT SHOULD!
Our team has been strategically and successfully using Similar Audience lists for Search and Shopping on Google Ads since they were first launched in 2017, and in Display long before. So, it excites us like you cannot believe that Microsoft Advertising just announced that they will also be launching Similar Audiences in the U.S. later this month, June 2021.