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PPC: Bounce Rate vs. Exit Rate

Recently, I’ve received more and more questions regarding two important key metrics in the…
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PPC: Back to the Basics – Keyword Match Types

As the cliché goes, a house can’t be built without first laying the foundation. …
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Google Ad Preview Tool

If you're not familiar with the Google Ad Preview Tool than this post is…
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Google Webmaster Tools Parameter Handling Explained

specify up to
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5 Tools To Monitor Conversation and Brand Reputation

In an age where a backlash against traditional advertising is fueling the growth of…
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