A message from our CEO, Evan LaGasse, and COO, Chris Root:
We are thrilled to announce an exciting company update – something that has been in the making for more than two years:
Eboost Consulting has been acquired by Principle America!
Dynamic Exclusion Lists will give users the ability to create an exclusion list themselves or by a third-party they trust (like brand safety organizations) and schedule the list to be automatically updated as new web pages or domains are added. This will ensure that exclusion lists remain effective and current across an entire account, without the need for constant, manual additions.
Just like you can import campaigns from Google Ads to Microsoft Ads – which is definitely an often-used and easy-to-use feature – in the latest closed beta from Microsoft, you’ll now be able to import your whole Google Merchant Center (GMC) store, along with your Google Ads Shopping Campaigns into Microsoft Ads with just a few button clicks.
While it might seem like a no-brainer to many, the idea of serving ads to lookalike audiences or bid adjusting specific campaigns toward them, is often a strategy that doesn’t get as much airtime in paid search as it does for other channels.
BUT IT SHOULD!
Our team has been strategically and successfully using Similar Audience lists for Search and Shopping on Google Ads since they were first launched in 2017, and in Display long before. So, it excites us like you cannot believe that Microsoft Advertising just announced that they will also be launching Similar Audiences in the U.S. later this month, June 2021.
If you’re a longtime PPC marketer, you’re likely familiar with Customer Match – the feature that allows advertisers to upload a list of first-party customer data to their Google Ads account for stronger remarketing or exclusion purposes. And, if you’re familiar, you’ll be pleased to know that on Thursday, April 29, Google Ads announced they will now be showing instant estimated match rates upon upload! This means we can be clearer in setting expectations with our clients and stakeholders as we launch new initiatives and can better project performance instantaneously.
The day that digital advertisers have been dreading is finally here. After Apple’s announcement last year that they would change their user experience from an opt out of advertising model to an opt-in model with the new iOS14 update, a looming cloud has hung over those that rely on digital advertising for their business models. Every subsequent iOS update this year has been met with anticipation of these changes, but after months of teasing, the moment is finally here with iOS 14.5.
Last week, iOS 14.5 became available to users and the ripple effects are slowly beginning to spread across the digital marketing universe. There has been countless speculation about what these changes will mean for businesses, agencies, and their digital marketing efforts, and now we’re able to see what’s real, what was just rumors, and how we’ll have to adapt to these changes.