Retailers pour a ton of effort and resources into the Black Friday, Cyber Monday, and holiday shopping kick-off. Most will spend months, if not all year, planning and executing their marketing, both on and offline. Last year retailers spent $3.7 billion dollars on holiday advertising.
Though it seems like getting support should be easy, it’s a question we get all the time: “How do I get in touch with Facebook?” Many marketers we talk to are surprised that there is a way to ‘talk’ to Facebook at all.
So we put together this step-by-step guide detailing how to contact Facebook support. Bookmark it and keep it handy because there will come a day that you need it – and fast.
We have seen some major updates from Google this year – across the Ads platform and in other areas. One of the most significant changes might be the latest update to the Google Shopping experience that rolled out last month.
Of all the updates, the common thread is “personalization” – which Google has used a pillar and catalyst for improving its advertising products time and time again. With the latest updates, the Google Shopping homepage has been redesigned to better meet the needs of its users – as shoppers are now welcomed with product suggestions based on search history and online behavior. Also on the homepage, shoppers can find their recently purchased items to make re-orders a cinch, and see their recently viewed items to ensure continuity across their shopping experience.
If you’re an SEO or PPC professional, or even a digital-savvy Marketing Director, you’ve likely heard of Google’s latest search algorithm update which rolled out in late October 2019 and has been dubbed BERT. Essentially, the update is supposed to help Google better understand natural language, and is being hailed as the largest algorithm update Google has rolled out in the last five years. With a name like BERT, which stands for “Bidirectional Encoder Representations from Transformers,” it’s easy to get overwhelmed. What the heck is BERT and how do I optimize my website content or PPC ads for it?
Earlier in October, our team updated you on changes coming to Google Ads, and the updates they’ll be making to their budget and delivery options. Now, we’re here to tell you a similar story for Microsoft Advertising (formerly Bing Ads).
It has just been formally announced that Microsoft Ads will be following suit, and deprecating the Accelerated budget option for Search, Shopping and Dynamic Search Ads campaigns, leaving only the Standard delivery option available. The change will take place starting Monday, November 1, 2019, when all campaigns in your advertiser accounts will be automatically switched to Standard delivery.
Microsoft who? What? That’s right, in case you’ve still been calling it good ole’ Bing Ads, the ad platform has now transitioned to Microsoft Advertising – and they’ve got a slew of other updates on deck. One of which, is a new ad format for their Dynamic Search Ads.
First, what are Dynamic Search Ads (DSAs)?
These are ads meant to automatically target relevant searches based on the content of your website.
Doesn’t it seem like Google Ads is making a ton of changes this year?
Being in the industry for years now, I’ve noticed that this year in particular, we are seeing tons of small tweaks from the advertising giant. This is, of course, opposed to the bigger changes we’ve seen in years past – like the transition to Enhanced Campaigns or the ability to run YouTube and Search out of the same account. This year, we’ve noticed many changes, but all seem to be small adjustments, like the removal of Average Position, the addition of Seasonality Adjustments, and now the removal of Accelerated Delivery from our Campaign Settings.
You know what really grinds my gears? Things being harder than they should be.
If you’ve tried to create a Google Ads account recently, you’ll notice that the platform on ads.google.com is defaulting to creating an AdWords Express account. You know, the ones managed by Google, where you aren’t able to actually optimize much on your own. Sure, an AdWords Express account can be upgraded to Google Ads, but not without a few extra steps and a login that always takes a bit of time redirecting you around, making for slow load times and making me grab an extra cup of coffee.
Though there has been some chatter, we are now starting to receive official communications from Google that they will be depreciating the Average Position column in Google Ads. We’ve been notified that this change will take place in most of our accounts on September 29, 2019 – and we have heard that Google will attempt to make this sweeping change to all accounts by the end of September 2019.