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Google Adwords Product Extensions

Inside Adwords has announced today that Google rolled out a new feature to its Adwords…
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Best Practices for Creating a Corporate Social Media Policy

Thanks to a new software called WorkplaceViewer from Google, I can see that 70%…
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Google Adwords: “View-Through” Metric

As of September 30th, Google now has a new Adwords performance metric called the…
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PPC: Bounce Rate vs. Exit Rate

Recently, I’ve received more and more questions regarding two important key metrics in the…
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PPC: Back to the Basics – Keyword Match Types

As the cliché goes, a house can’t be built without first laying the foundation. …
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