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Simplifying Google Ads Attribution Models

If you’re an advertiser setting up PPC campaigns, or a business owner meticulously measuring…
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Protecting Your Brand on Amazon: Amazon Brand Registry

As someone who purchases nearly everything on Amazon (#primeforlife), I am very aware of…
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Amazon Sponsored Products: What’s New with Placements?

For many search marketers, having the perfect ad is everything! For those of us…
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VR/AR: Marketing’s New Realities

Jaron Lanier founded VPL research in 1984 and is credited with coining and popularizing…
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Google Ads Competitor Campaigns – Do or Don’t?

Let’s talk about a common question I get as a paid search marketer. “Should…
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