Tat2X is an apparel company that produces high quality Made-In-USA tattoo cover up sleeves and accessories. As a company that relies heavily on eCommerce for sales and revenue, they saw the huge potential for Facebook Ads and Google AdWords as a source of new customer acquisition. Tat2X brought on eBoost Consulting to build and optimize PPC campaigns on both Google and Facebook to drive sales, revenue and increase market share.
A mix of prospecting and retargeting ads
Analyzing ROAS by Placement on Facebook & Instagram
Continuous optimization leads to dramatic growth in revenue
How do we maximize ecommerce revenue while maintaining a profitable Return On Ad Spend (ROAS)?
After conducting a thorough deep dive into analytics data and purchase behavior to establish Customer Lifetime Value (CLV) and top-selling products, we built and launched PPC and Facebook Ads campaigns focused initially on maximizing ROAS. This included Facebook Dynamic Product Ads and Google Shopping Ads. From there we began ongoing optimization and expansion in both channels targeted at increasing market share. On Facebook this included the use of lookalike audiences and Dynamic Ads for Broad Audiences. On AdWords this included expanding shopping ads internationally, targeting users by intended use type, and launching display ad campaigns.
In the first 30 days of advertising, eBoost averaged a 327% return on ad spend with Facebook Dynamic Product Ads. During that timeframe, the Tat2X revenue nearly doubled with an 87.4% increase in gross revenue and a 93.6% increase in number of items sold. After optimizing for 90 days, we were able to increase Return on Ad Spend to a high of 679% and an average of 415%.
415% Return on Ad Spend
87.4% Increase in Revenue
From The Customer
"eBoost does a full analysis of your business taking time to learn about your business as well as your customers and then develops a successful marketing program to help you grow your business. If you want a company that cares about your success as much as their own and does things the right way, eBoost is the right company for you."
eBoost Consulting helps great companies grow through search and social paid advertising. Since 2005 our team of digital marketing experts has been running highly successful digital marketing campaigns with a focus on innovation, results and customer satisfaction.