Patience Brewster

Driving online sales year-round in a highly seasonal ecommerce business.

Summary

We created an off-season advertising strategy combining static and dynamic ads to reach and retarget customers in the US, resulting in a 2.3x increase in sales while doubling profitability (return on ad spend).

2x

Increase in Sales

2.3x

Increase in ROAS

3.3x

Increase in Conversion Rate

Their Story

Handcrafted heirloom-quality ornaments

Founded in 2009 and based in upstate New York, Patience Brewster is an established manufacturer of high-end holiday ornaments and figurines.

Their whimsical collection of products have been sold in major brick & mortar retailers worldwide and through their online ecommerce website.

In late 2018 the company was acquired by fellow upstate New York company MacKenzie-Childs who continues to sell the brand and employ the same artisans making these beautiful ornaments. 

The Goal

Drive sales at a profitable ROAS during the off-season

The client came to eBoost with the goal of driving sales at a profitable return on ad spend (ROAS) during the off-season while gathering info and insights to maximize Q4 results.

Our Solution

Restructured account with bidding best-practices in place.

Through the course of the initial audit engagement with Patience Brewster, we uncovered numerous opportunities for improvement in the account ranging from overall account structure changes to granular budget and bidding optimizations.  

We crafted an off-season campaign strategy that combined evergreen prospecting ads, one-off new product release ads, and dynamic retargeting ads that would produce a steady stream of new customers while maximizing revenue from past loyal customers.

This strategy would enable us to test hundreds of audience and ad combinations during the off-season in order to effectively prepare for creating predictable results during the busy Q4 holiday season.

 

The Results

Substantial increase in performance.

Through the course of the four month engagement, eBoost increased purchase volume 2.3x while actually reducing ad spend and doubling return on ad spend (ROAS). And perhaps most importantly, we uncovered patterns and templates that produced consistent performance in order to prepare for Q4.

  • 2x Increase in Sales
  • 2.3x Increase in ROAS
  • 3.3x Increase in Conversion Rate

From The Customer

"After a detailed audit, eBoost continued many testing avenues on Facebook that we hadn't tried before. Their approach was organized and comprehensible. We've seen significant improvement in our conversion rates and positive changes in our audience. They actively test many more Facebook groups than our in-house team could."

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