It’s almost that time of year again, where we celebrate Amazon Prime day — every introverted deal-seeker’s dream. The two-day digital shopping frenzy is set to begin on July 15 this year, and tens of millions of Amazon Prime-eligible customers are expected to make a purchase. If you’re an Amazon Seller, now is a great […]

Sometimes, it can be tough to get noticed in the digital age. Increased competition can make it more difficult for consumers to find your products — especially on the juggernaut that is Amazon. A customer can come across one of your products and like it, but never find something of yours again. This is precisely […]

As someone who purchases nearly everything on Amazon (#primeforlife), I am very aware of who I am purchasing my goods from, where they are being shipped from, and if the items have the potential to be counterfeits. Problem is, I am in advertising and help sell many products on Amazon, but, the average Joe – […]

For many search marketers, having the perfect ad is everything! For those of us who live in the digital world day in and day out, we know that it’s not only having the perfect ad that matters, but also understanding where it shows. With Amazon Sponsored Products, you can show your ads in a variety […]

Last night at around 11PM, laying in bed, I decided, “I should really start Christmas shopping.” I leaned over and grabbed my phone off the charger and opened my Amazon app. I have a 9-month old son, so I started with a search for “infant toys.” As I looked through different items, like teething toys […]

If you’re an advertiser of any sort, you may have wondered, “Who doesn’t love a good ole fashioned coupon?” While it’s true, most do love coupons, they’ve evolved quite a bit since the days of sitting at your kitchen table and meticulously rifling through newspaper inserts with your trusty pair of scissors. According to RetailMeNot, […]

If you’ve read our Guide to Amazon Seller Promotions, you’re probably well on your way to learning how to leverage all the promotion types available in your Amazon Seller account. And this one, is a personal fav. Who doesn’t love a good BOGO? Buy One, Get One ice cream. Buy One, Get One shoes. Life […]

If you’ve been following along with our recent blog posts, you’ve likely stumbled upon our Guide to Amazon Seller Promotions. And if you haven’t, well, you might want to start there first. In today’s post, we’ll be walking through a more specific promotion type: Free Shipping. If you think, “Oh, Free Shipping is no big […]

We recently published our Guide to Amazon Seller Central Promotions. And now we’ll take a deeper dive into each of the different types of promotions we introduced in that post. First up is one of the most popular promotion types in the Amazon Marketplace: “Percentage-Off Promotions” (or what used to be Money-Off Promotions). This promotion allows […]

If you’ve been running an Amazon Seller Central account for a while now, you’ve likely learned that there are some key differences in the promotions offered in Seller Central versus those available in Vendor Central. If you have a Seller Central account, you are considered a “3P”, or Third-Party Seller, who sells products to consumers […]