The venue – a space large enough to fit more than 15,000 adoring fans. Guitars, drums, amps and microphones line the stage. Bright lights pulse and move in orchestrated unison. Fade in on center stage. A lone podium stands in a pool of light where rests…the Bible. Not what you were picturing? Those aforementioned elements […]

Years ago, startup companies and inventors of new products or business concepts would have to beg for the limelight. They’d use their network, call journalists, email TV producers and do everything in their power to create buzz around their “big idea.” And as ardent and hardworking as these startups were, historically, the newbies didn’t always […]

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase the national security level. However, with so many postulating global terrorism- the root of the […]

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least resistance).  Thus, it’s important for companies that use persona development to drive marketing strategy to […]

Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, and location-based promotions in the past two years. You’re not going to believe this – […]

QR stands for “quick response” and the QR code is a cube shaped 2-dimensional matrix code that permits users to obtain data at a high speed by simply using the scanner (camera) located on their mobile phone. Originally developed by the Japanese corporation, Denso-Wave in 1994, the codes were initially used for tracking parts in […]

What IS SevenOneTwoFive? Come and find out! Hang out with the eBoost Consulting crew at Wine Steals in Hillcrest and celebrate the release of its alter-ego SevenOneTwoFive’s July issue! Venue: Wine Steals, Hillcrest (click here for map) Date/Time: Wednesday, 7/15/2009 @ 7pm. In the meantime, in between time: Browse the magazine issue here. Follow SevenOneTwoFive […]