As marketers and business owners, we’re all accustomed to hearing “buzzwords” – new words to describe the same old concepts in business and marketing. The term “business drivers” may sound like the next big buzzword to hit interviews and conference rooms this year, but when understood and used properly it can actually be the guiding […]

As we say at eBoost Consulting, know-how is only 20% of the equation. Know-why is 80%. Or is it 90%…? Whatever. We’ll let you argue the numbers. But this much is certainly true: if you aren’t asking why you’re doing things, then you’re severely limiting the impact of how you”re doing things. Let’s take this […]

Assumptions get most marketing plans into trouble. At the start of a marketing plan you don’t have knowledge. You have assumptions. Then what happens? You start off on a plan and realize the minimum budget to make a tactic successful is higher than you thought, the cost per action took longer than expected to decrease, […]

The most critical business skill you do not have.   Executives need buy-in every day. In today’s modern workplace, where terms like collaboration, co-creation, and teamwork are no longer buzzwords but a job requirement, buy-in is essential to the vertical ascension of any manager. For consultants, earning buy-in is just as important. Oftentimes, you are […]

One of my favorite movies of all time is “Rock Star”. Internal strife between bandmates culminate with the head singer, Bobby Byers leaving the band – including the stunningly mortifying revelation that Bobby wore a wig for his whole Steel Dragon days (no truth to the story that Jon Bon Jovi was calling his publicist […]

The correlations between sports and business are uncanny…and oftentimes trite. However, I will take a “shot” (hehe – that was a clever reference to basketball) at this anyway. What makes Chris Paul so great? Is it his competitiveness? His unwavering trust in his teammates? His smooth, radiant skin? While it’s safe to say “yes” to […]

Fundamentals are the key to being a complete marketing strategist. Everything we do at eBoost Consulting, everything we’ve achieved can be traced to how we approach business fundamentals and apply them to individual marketing cases for clients and ourselves. The pyramid above displays the basic building blocks that we use to make a complete marketing […]

Email marketing is an effective, low-cost way to keep your business and products on customer’s minds. With the holidays right around the corner, now is the time to optimize your email marketing campaigns to help boost your end-of-the-year return. Check out our infographic below to find out if your email marketing tactics are putting you […]

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new year. We will be covering topics that will not only make you better marketers, but […]

“The principles of war are the same as those of a siege. Fire must be concentrated at one point.” One of the core values of eBoost Consulting is “fair”. This applies to our team and our clients. It does not apply to our clients’ competitors. This article is not about fair. It’s about winning. War […]