What’s Wrong With You? Every website is different and has unique challenges, needs, and goals. But I would argue there is one thing every single website in the world has in common: Any website can benefit from Conversion Rate Optimization (CRO). CRO is the process of systematically testing variations of your web pages, implementing the […]

If you are like most of our clients, you’re probably looking to increase the number of leads, sales, and overall value that you provide your customers. We feel your pain, we’ve felt how you do, and we’ve found a solution! But contrary to what HIPPOs (Highest Paid Person’s Opinion) say, driving more traffic is not […]

When I mention the word “persuasion,” you’re likely picture a negotiation, where one person insists as another pushes back until, eventually, one side concedes. And, in all conventional uses of the word you would be correct. For web marketers and most, if not all, business owners, however, persuasion goes beyond words into what is called […]

The value of personas (customer archetypes) is clear: personas help organizations make better marketing decisions across the entire organization. A term that in ancient Greece meant “theatrical mask,” in everyday use, a “persona” actually means a “social role” or “character.” Personas as characters are important, of course, in books, movies and theatre, and investigating the […]

The relationship between a marketer and a designer can be tricky. By function, they should be symbiotic in existence – marketing needs design to visually convey the messaging marketing is responsible for, and design needs marketing to integrate the pieces that design is responsible for. By experience, however, design and marketing can be quite caustic […]

According to a report published by Monetate, visitors to e-commerce sites through tablet devices skyrocketed by over 346% in 2011. This should not be a surprise for anyone who has had the chance to play with one of these devices.  The lightweight, portable, and speedy design makes it a likely choice for checking emails or scouring […]

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new year. We will be covering topics that will not only make you better marketers, but […]

Fifty percent of Americans own and use a smart phone. Twenty two percent of Americans own a tablet. You can’t go a day without encountering hundreds of mobile devices. (Try it. It’s impossible unless you live in a cave.) The on-the-go American is the only kind of American you’ll see. Such extroversion and urgency is […]

When it comes to doing business online, conversion is king – we want to turn our visitors into customers. A conversion occurs when a website visitor takes an action such as signing up for a newsletter, requesting more information, or buying a product. Understanding fundamental design concepts will help you guide your customers to your […]

5 Important Trends for B2C and B2B Personas. You’ve changed. Have your personas? In most modern companies, personas are the focal point of business strategy. Companies invest time and money in identifying their customer profiles with particular relish and nuance, gathering information in four segmentation categories: demographic, geographic, psychographic, and behavioral. For these companies, pre-recession […]