‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new year. We will be covering topics that will not only make you better marketers, but […]

The venue – a space large enough to fit more than 15,000 adoring fans. Guitars, drums, amps and microphones line the stage. Bright lights pulse and move in orchestrated unison. Fade in on center stage. A lone podium stands in a pool of light where rests…the Bible. Not what you were picturing? Those aforementioned elements […]

The World Wide Web is the most viral epidemic. Tools and technologies are growing faster than Pinocchio’s nose. Marketers are on the hunt for increased conversions while users desire enhanced engagement. So how do we plant two trees with one seed? By serving up some of the 7 sizzling digital marketing trends of 2012! Can […]

We need to talk. To those who missed out on last month’s webinar, boy, did you miss out. It was good. Really good. Based upon the feedback it was one of the best webinars of the year. Heck, we learned a thing or two doing the research. Looking past the personal grudge that’s built up […]

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase the national security level. However, with so many postulating global terrorism- the root of the […]

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – and it was a sensational read.  It led me to their website, where I found […]

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies to lose touch with who they are, what they do, and why they matter.  In […]

Putting Location Based Promotions in your Retail Experience. Time, space, and place.  Thanks to GPS technology and the advancement of mobile applications, retailers can now pinpoint the timing of promotions, capture consumers in the right space, and place promotions at their consumers’ finger-tips. NTTDoCoMo, the largest mobile operator in Japan, has been a well-known trailblazer in local […]