A yield curve predicts what the maximum sales, or leads, are likely to be at different investment levels. Most decision makers understand the concept of the yield curve in digital marketing at a gut level. The most elementary understanding is expressed by phrase number 144 in the Encyclopedia of Business Clichés: “low hanging fruit.” A […]

One key area of focus for every marketer should be their presentation skills. Whether you are a new employee or a seasoned marketer, you should continue to strive to deliver informative and engaging presentations. “Corporate Storytelling” uses marketing and communications to leverage the power of stories – the profound effect stories have on people. Thus […]

What if we could say there is nothing we can’t accomplish? What if we were all forced to let go of the wheel, remove the brakes and just go … just do. What if we lived in a world with no excuses? This is the mantra and driving principle at eBoost Consulting. This attitude allows […]

With 2012 quickly approaching it’s time we take a look at some of the largest trends in the affiliate marketing world. If you’re unfamiliar with affiliate marketing, I would encourage you to check out our webinar “Affiliate Marketing 101” by visiting www.eboostconsulting.com/affiliate-marketing-101. (In short, affiliate marketing allows advertisers to crowdsource their media buys, often paying […]

The eBC Directional Marketing Matrix is a framework that helps Marketing Managers make better decisions about what marketing activities to cut, maintain, or push. It helps resource and cost allocation. The problem that the eBC Directional Marketing Matrix solves is that 2×2 matrices are inherently 2-dimensional. While this is a good starting point for conversation […]