eBoost Consulting is excited to share our recent inclusion in Clutch’s most recent press release. Clutch, a Washington, D.C. based ratings and reviews firm, has recently published their research on industry leaders across a variety of technology segments and locations. Based on a set of 12+ quantitative and qualitative factors, eBoost Consulting has been selected […]

Sometimes it’s hard to imagine what life was like before smartphones. These days practically everything we can do on a desktop we can also do on a phone. From managing client campaigns to coordinating with teams to coming up with new creative ideas – we use apps to keep us connected wherever we are. Because […]

Let’s face it, not every business owner is a social media whiz and that’s OK. There is simply not enough time in the day to run a business and simultaneously keep up with the constant litany of new social media platforms and features. So if you have been resisting getting up to speed with Instagram […]

What’s Wrong With You? Every website is different and has unique challenges, needs, and goals. But I would argue there is one thing every single website in the world has in common: Any website can benefit from Conversion Rate Optimization (CRO). CRO is the process of systematically testing variations of your web pages, implementing the […]

  If you’ve spent any time running Facebook Ads or learning about them online, you’re probably aware of the advanced targeting options available through Custom Audiences. Custom Audiences allow advertisers to target people based on: Customer Files Email Phone Number First & Last Name Address Birth date Gender Age Facebook User ID Website Traffic All website […]

When starting a new Search Engine Optimization project, any half-way decent SEO would focus on keyword research, link building strategies, Title Tags, Copy, XML Sitemaps and all the other basics that have to get done. It’s all important stuff and it’s all effective in generating more traffic from search engines. But an often overlooked facet […]

If you are like most of our clients, you’re probably looking to increase the number of leads, sales, and overall value that you provide your customers. We feel your pain, we’ve felt how you do, and we’ve found a solution! But contrary to what HIPPOs (Highest Paid Person’s Opinion) say, driving more traffic is not […]

A yield curve predicts what the maximum sales, or leads, are likely to be at different investment levels. Most decision makers understand the concept of the yield curve in digital marketing at a gut level. The most elementary understanding is expressed by phrase number 144 in the Encyclopedia of Business Clichés: “low hanging fruit.” A […]

The situation strikes fear in the hearts of website owners everywhere. You have a successful web property that has been around for years. You get lots of quality traffic from the major search engines and you make good money from that traffic. There’s no reason to mess with a good thing, right? Well, for whatever […]

When it comes to predicting results, Search Engine Optimization campaigns are notoriously hard to pin down. You know you want to rank #1 for your favorite keyword. But how much real revenue can you expect from that ranking? And how much time and money is it worth putting in? With some quick calculations on the […]