To determine how to gain a competitive advantage in advertising, you need to go to poker night. Good poker players can play their cards, but great poker players master how to play the cards of their opponents. They gather intel about the people they’re in a pot with by studying how they act and react […]

Mobile App marketing is taking over the world. Ever since “Queen of the Net” Mary Meeker predicted that mobile would overtake fixed internet access, marketers have been using mobile’s capabilities to their advantage with clever tools like location-based marketing and local ad extensions. Here are some of the best ways to advertise on mobile devices. […]

Creative block affects even the most talented of individuals. New ideas don’t always magically appear with the flick of a wand or keystroke. Sometimes in order to come up with new concepts for an advertising campaign, you’ve got to go looking for them. So if you don’t feel like staring into the starry sky for […]

Having a viral campaign is every marketer’s dream. To achieve this, you sometimes have to think outside of the box. These 5 social media campaigns left people in awe of their creators by invoking inspiration, laughter, and bizarre curiosity. While most of these brands were already well-known before their campaigns took place, the lessons we […]

Jaron Lanier founded VPL research in 1984 and is credited with coining and popularizing the term “virtual reality.” Lanier’s company developed a variety of VR hardware and software, included glove, audio enhancements, and a visual device called the EyePhone (no relation). Unfortunately, VR’s popularity growth failed to match public expectations of the technology. People soon […]

eBoost Consulting is excited to share our recent inclusion in Clutch’s most recent press release. Clutch, a Washington, D.C. based ratings and reviews firm, has recently published their research on industry leaders across a variety of technology segments and locations. Based on a set of 12+ quantitative and qualitative factors, eBoost Consulting has been selected […]

Sometimes it’s hard to imagine what life was like before smartphones. These days practically everything we can do on a desktop we can also do on a phone. From managing client campaigns to coordinating with teams to coming up with new creative ideas – we use apps to keep us connected wherever we are. Because […]

Let’s face it, not every business owner is a social media whiz and that’s OK. There is simply not enough time in the day to run a business and simultaneously keep up with the constant litany of new social media platforms and features. So if you have been resisting getting up to speed with Instagram […]

What’s Wrong With You? Every website is different and has unique challenges, needs, and goals. But I would argue there is one thing every single website in the world has in common: Any website can benefit from Conversion Rate Optimization (CRO). CRO is the process of systematically testing variations of your web pages, implementing the […]

  If you’ve spent any time running Facebook Ads or learning about them online, you’re probably aware of the advanced targeting options available through Custom Audiences. Custom Audiences allow advertisers to target people based on: Customer Files Email Phone Number First & Last Name Address Birth date Gender Age Facebook User ID Website Traffic All website […]