I was recently asked how segmentation can be used to affect an email campaign. I was actually really surprised by the question because I couldn’t believe I hadn’t written anything on such an incredibly important email topic. I had so much to say about it I wasn’t even really sure where to start. Lucky for […]

Fall is a time for revival and transformation traditionally associated with the changing color and slow falling of leaves, the cooling weather, and, of course, mugs of fresh, warm apple cider. (Okay, San Diego experiences none of these, but I can still nostalgically reminisce on the true fall days of New England.) Like the evolution […]

(Revised and Updated Edition) Did you know your body has approximately 640 muscles? In any given moment we have access to millions of voluntary movement combinations; the movement combinations are endless. Miraculously, our bodies work, and they work incredibly well for how much information is being passed and managed from mind to muscle. Just like […]

Imagine if you give customers an opportunity to fall in love with your product prior to purchasing it? Establishing this type of rapport from the get-go will help increase conversions and customer retention. ModCloth, an online vintage-inspired clothing outlet sells a variety of clothing, shoes, accessories and home décor from indie designers. In my opinion, […]

If you’re looking into starting an email campaign for your company, one of the first things that is going to cross your mind is who you are going to email. While your employees, your mom, and that email address you made for your cat are a great start, you’ll probably need some actual customers at […]

Email marketing is an effective, low-cost way to keep your business and products on customer’s minds. With the holidays right around the corner, now is the time to optimize your email marketing campaigns to help boost your end-of-the-year return. Check out our infographic below to find out if your email marketing tactics are putting you […]

At this point in the holiday season, you’ve successfully sent out your Black Friday and Cyber Monday emails. You know that there are those last-minute holiday shoppers you should take advantage of, but aren’t quite sure how to best leverage your final email sends before the New Year. The following top 5 holiday email marketing […]

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new year. We will be covering topics that will not only make you better marketers, but […]

When it comes to doing business online, conversion is king – we want to turn our visitors into customers. A conversion occurs when a website visitor takes an action such as signing up for a newsletter, requesting more information, or buying a product. Understanding fundamental design concepts will help you guide your customers to your […]

Pre-Headers A pre-header is the small line before the HTML of your email starts. It has been used for years to combat the issue of email providers blocking images by default in most cases. Obviously everyone has seen the old standby of “If you are having trouble viewing this email, click here.” or some other […]