The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least resistance).  Thus, it’s important for companies that use persona development to drive marketing strategy to […]

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – and it was a sensational read.  It led me to their website, where I found […]

A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University.  If I had a Fave5 on my phone of my go-to-thought leaders, Dan Ariely would certainly be on that list.  I’ve ruminated about […]

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies to lose touch with who they are, what they do, and why they matter.  In […]