Paid Search 16 Oct 2023 GA4 Predictive Audiences: A Powerful Feature for Improving Ad Performance All Google Analytics accounts have now been migrated from Universal Analytics to GA4. This is a significant change, especially for… Guy Nitagai
Paid Search 05 Oct 2023 3 Steps to Grow Your Business with Google Ads and GA4 in a Privacy-First World Data is essential for business success, but it’s important to choose privacy-conscious collection methods and ensure the quality and quantity… Guy Nitagai
Paid Search 12 Sep 2023 Supercharge Your Google Ads Campaigns with Smart Bidding Tactics There are also other factors that Google Ads considers in the ad auction, e.g., the quality of your ads, the… Pierre Restel
Paid Search 11 Sep 2023 Revolutionize Your Marketing Strategy: The IoT-Powered Paid Search Advantage The Internet of Things is a network of physical objects that are embedded with sensors, software, and network connectivity to… Pierre Restel
Paid Search 01 Aug 2023 Two Reasons Why Audience Segmentation is Essential for B2B Lead Generation It allows you to target your marketing messages more effectively. When you segment your audience, you can tailor your messages… Pierre Restel
Paid Search 28 Jun 2023 Use Visual Search Technology To Maximize Your Paid Search ROI Visual search is currently one of the hottest trends in search marketing and will continue to grow rapidly. Pierre Restel No Comments
Paid Search 13 Jun 2023 The Evolution of Voice Search: From Novelty to Necessity The trend of AI and voice search will become more integrated in 2023. It’s important for digital marketers to embrace… Pierre Restel
Paid Search 10 Feb 2023 Improve Your Local Campaigns With Performance Max Campaigns While Performance Max can work for many campaign types – Local campaigns are especially good candidates for the benefits upgrading… Jen Lopez
Paid Search 25 Aug 2022 PSA: Change Your Microsoft Ads To Responsive Search Ads by August 29 Microsoft Advertising will also sunset their version of Expanded Text Ads next week, August 29th 2022, to serve only RSAs… Jen Lopez
Paid Search 11 Aug 2022 Google Ads Launches Asset Library As Its New Creative Hub To help with uploading and organizing all image and video creative needed, Google Ads has created the Asset Library, which… Jen Lopez
