Paid Search

As of July 30, 2021, Google started Marie Kondo-ing a few things – as in removing any conversion actions that…

According to a recent announcement, Google Ads’ bid strategies are getting a few new updates, or as we like to…

Released as a beta program, and now rolling out globally, Multimedia Ads are “responsive” and visual image-rich ads that will…

Dynamic Exclusion Lists will give users the ability to create an exclusion list themselves or by a third-party they trust…

Just like you can import campaigns from Google Ads to Microsoft Ads – which is definitely an often-used and easy-to-use…

While it might seem like a no-brainer to many, the idea of serving ads to lookalike audiences or bid adjusting…

If you’re a longtime PPC marketer, you’re likely familiar with Customer Match – the feature that allows advertisers to upload…

If you’ve been following the news in the digital media industry, you’ve likely heard that advertisers have been anticipating the…

As an open beta, Google is now including Display ads as a campaign type in their Attribution Reports section of…

An Ad Extension helps to expand your search ad, providing the searcher additional information about your business. Ad Extensions often…