Paid Search

If you’ve been a PPC Manager for a while now, you likely are a fan of the Promotion Extensions offered…

As we enter the last two months of 2020, with our holiday music on full blast, we wanted to share…

If you are a PPC marketer, you’ve likely had a handful of clients who have the budget, but don’t see…

Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from ecommerce accounts to lead-gen accounts, both B2B…

Earlier this month, Google informed advertisers that there will be a big change to the Search Terms Report (previously called…

Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from e-commerce accounts to lead-gen accounts, both B2B…

If you use Google Ads to collect lead information, you are probably familiar with the typical setup. You create an…

It seems like every year or so, a new image-focused feature specifically for Search is released, and then shortly later…

Many PPC marketers have been testing Google’s Smart Campaigns as a way to top-off their existing PPC strategy, and now…

If you find yourself loving the new shopping features and experience available on Google – maybe you’ll want to consider…