Paid Search 24 Feb 2021 Understanding Google Ad Extensions An Ad Extension helps to expand your search ad, providing the searcher additional information about your business. Ad Extensions often… Jen Lopez No Comments
Paid Search 10 Feb 2021 Google Set to Enhance Phrase Match & Phase Out Broad Match Modified Keywords If you’re in the PPC world, last week was probably a little hectic! Google sent out an email to many… Jen Lopez No Comments
Paid Search 06 Jan 2021 The Only 100-Point Google Ads Audit Checklist You’ll Ever Need for Search Campaigns Here at Eboost Consulting, we get asked to audit PPC accounts within Google Ads quite often. While ultimately the review… Jen Lopez No Comments
Paid Search 16 Dec 2020 An Easy Way to Reach A Wider PPC Audience: Advertise On DuckDuckGo Did you know roughly 80 million people use DuckDuckGo as their search engine each month? You didn’t? It’s true. And… Jen Lopez No Comments
Paid Search 17 Nov 2020 This Just In: Microsoft Advertising Launches Promotion Extensions If you’ve been a PPC Manager for a while now, you likely are a fan of the Promotion Extensions offered… Jen Lopez No Comments
Paid Search 10 Nov 2020 PPC Holiday Checklist As we enter the last two months of 2020, with our holiday music on full blast, we wanted to share… Jen Lopez No Comments
Paid Search 27 Oct 2020 Google’s Latest Announcement Includes YouTube Metrics in Attribution Reports If you are a PPC marketer, you’ve likely had a handful of clients who have the budget, but don’t see… Jen Lopez No Comments
Paid Search 13 Oct 2020 Google Ads: Most Frequently Asked Questions / Part 2 Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from ecommerce accounts to lead-gen accounts, both B2B… Jen Lopez No Comments
Paid Search 10 Sep 2020 Google Ads To Limit Search Terms Report: A New Blindspot Emerges Earlier this month, Google informed advertisers that there will be a big change to the Search Terms Report (previously called… Jen Lopez 1 Comment
Paid Search 02 Sep 2020 Google Ads: Most Frequently Asked Questions / Part 1 Here at Eboost Consulting, we’ve seen hundreds of Google Ads accounts – from e-commerce accounts to lead-gen accounts, both B2B… Jen Lopez No Comments
