Paid Search 10 Feb 2023 Improve Your Local Campaigns With Performance Max Campaigns While Performance Max can work for many campaign types – Local campaigns are especially good candidates for the benefits upgrading… Jen Lopez No Comments
Paid Search 25 Aug 2022 PSA: Change Your Microsoft Ads To Responsive Search Ads by August 29 Microsoft Advertising will also sunset their version of Expanded Text Ads next week, August 29th 2022, to serve only RSAs… Jen Lopez
Paid Search 11 Aug 2022 Google Ads Launches Asset Library As Its New Creative Hub To help with uploading and organizing all image and video creative needed, Google Ads has created the Asset Library, which… Jen Lopez
Paid Search 04 Aug 2022 How to Write Winning Responsive Search Ads on Google Ads On June 30, Google Ads retired Expanded Text Ads (ETAs) and updated Search campaigns to only utilize Responsive Search Ads… Jen Lopez
Paid Search 29 Jul 2022 Want to Control The Ads You Are Served? Google Gives Power To Users With My Ad Center At Google’s annual I/O event this past May, Google unveiled the new platform that will allow users a few different… Jen Lopez
Paid Search 17 Jun 2022 Google Ads Test New Ad Label & Favicon Display for Search Ads Now, Google could display the classic “Ad” label, or you may see other variations in its place, like “Sponsored,” “Advertisement”… Jen Lopez
Paid Search 12 May 2022 Google Ads Introduce New Goal in Performance Max Campaigns Google Ads Performance Max campaigns, which will ultimately take over Smart Shopping and Local campaigns in the coming weeks, just… Jen Lopez
Paid Search 05 Apr 2022 The Four Best B2B Features You Should Be Using On Google Ads But most times, when pitching Google Ads as a viable channel for B2B companies, we often get some questions about… Jen Lopez
Paid Search 03 Mar 2022 Google Debuts New Enhanced Lead Conversions If you asked most PPC marketers what their biggest challenge is – many would answer the same. One of the… Jen Lopez
Paid Search 17 Feb 2022 New Performance Max Campaigns Bolster Google Ads If you run heavy Google Shopping, you’ve likely been amazed at the performance obtainable through Google’s newer Smart Shopping campaigns,… Jen Lopez