Paid Social 03 May 2021 iOS 14.5 Is Now Available The day that digital advertisers have been dreading is finally here. After Apple’s announcement last year that they would change… Dana Driskill No Comments
Paid Social 03 May 2021 A Quick and Easy Guide to Aggregated Event Measurement After months of anticipation (read: dread) iOS14.5 is finally here. There are tons of changes coming to the way digital… Dana Driskill No Comments
Paid Social 07 Apr 2021 An Easy Guide to Facebook Publishing Page Verification In an attempt to crack down on bots and misinformation, Facebook is ramping up its page publishing verification for accounts… Dana Driskill No Comments
Paid Social 10 Mar 2021 The Glowing Aura of Facebook Advertising ROAS: a digital marketer’s North Star. Return on Ad Spend is understandably one of the most heavily weighted metrics for… Dana Driskill No Comments
Paid Social 27 Jan 2021 Apple’s iOS14 Announcement Will Transform Digital Marketing As We Know It 2020’s Word of the Year was pivot. The best laid plans were thrown out the window and the entire world… Dana Driskill 1 Comment
Paid Social 12 Nov 2020 4 Tips for Successful Paid Social Holiday Campaigns Despite 2020 being the unofficial year of uncertainty, there is one thing we know for a fact: the holidays are… Sara Stuart No Comments
Paid Social 21 Oct 2020 Facebook Backtracks On Attribution Window Change After the leak of a private announcement to select advertisers that Facebook’s 28-day click/ 1-day view attribution model would be… Sara Stuart No Comments
Paid Social 30 Sep 2020 What Are CPMs And How Do They Affect Facebook Ads? If you’ve ever wondered how much it costs to advertise on Facebook then you first need to understand what CPM… Sara Stuart No Comments
Paid Social 19 Aug 2020 How to Tell If Your Facebook Catalog Products Have Been Flagged For Policy Violations (And What To Do About It) Wrongly flagged Catalog Products can hurt the performance of your ad campaigns. By following our process to check for and… Sara Stuart No Comments
Paid Social 08 Jul 2020 How Much Do Facebook Ads and Instagram Ads Cost? While this question is valid, you may be surprised to hear that there isn’t a straightforward answer. Confused? Let us… Sara Stuart 2 Comments
