Digital Advertising, Paid Social 30 Jun 2022 How To Make Your Facebook Ads More Effective With These Simple Tricks As a media buyer and advertiser, you are essentially a merchant of attention. Your goal is to capture the attention… Ryan Sigler
Paid Social 26 Aug 2021 How To Upload a Customer List To Facebook We’ve got your back with a quick and easy explainer on how to upload a custom audience customer list into… Dana Driskill
Paid Social 26 May 2021 Eboost Ad Spy – Now on Microsoft Edge Add-ons We’re thrilled to share that our extension, Eboost Ad Spy, is now featured in Microsoft Edge’s Digital Marketing Tools collection! Dana Driskill
Paid Social 03 May 2021 iOS 14.5 Is Now Available The day that digital advertisers have been dreading is finally here. After Apple’s announcement last year that they would change… Dana Driskill
Paid Social 03 May 2021 A Quick and Easy Guide to Aggregated Event Measurement After months of anticipation (read: dread) iOS14.5 is finally here. There are tons of changes coming to the way digital… Dana Driskill
Paid Social 07 Apr 2021 An Easy Guide to Facebook Publishing Page Verification In an attempt to crack down on bots and misinformation, Facebook is ramping up its page publishing verification for accounts… Dana Driskill
Paid Social 10 Mar 2021 The Glowing Aura of Facebook Advertising ROAS: a digital marketer’s North Star. Return on Ad Spend is understandably one of the most heavily weighted metrics for… Dana Driskill
Paid Social 27 Jan 2021 Apple’s iOS14 Announcement Will Transform Digital Marketing As We Know It 2020’s Word of the Year was pivot. The best laid plans were thrown out the window and the entire world… Dana Driskill 1 Comment
Paid Social 12 Nov 2020 4 Tips for Successful Paid Social Holiday Campaigns Despite 2020 being the unofficial year of uncertainty, there is one thing we know for a fact: the holidays are… Sara Stuart
Paid Social 21 Oct 2020 Facebook Backtracks On Attribution Window Change After the leak of a private announcement to select advertisers that Facebook’s 28-day click/ 1-day view attribution model would be… Sara Stuart
