Coming off the crazy holiday season and the New Year’s hoopla this year, Google is back at it and coming in hot with some updates and changes to kick off 2020! Over the last two weeks, Google Ads has been notifying its advertisers about an upcoming change to standard shopping campaigns, in which they will […]

Are you looking for a way to push your Google Ads account to the next level? Maybe you feel that things are getting stale, or like any PPC master you just want to drive constant improvement. You might even just want to impress your stakeholders with some fancy new bells and whistles in the account. […]

There’s no denying it: digital advertising payments can be confusing. As we know, and you might too, every advertising platform handles billing a bit differently. The first important thing to note is that being charged by your advertising platform and being billed by them are two different things. You will be charged whenever you incur […]

As a PPC Manager, you’ve probably found yourself working quite hard in 2019. There were lots of changes to Google Ads and Microsoft Ads – with updates to ad types, extensions and algorithms. If you work in e-comm, you may have also shifted focus a bit to Amazon Ads which also had its fair share […]

With so many eyes on our digital-only sales metrics, it can be easy to forget that around 92% of retail sales still happen offline. According to Google Consumer Surveys, most people still want their items right away, want to see or feel their items, and don’t want to worry about hassles like shipping and returns. […]

Retailers pour a ton of effort and resources into the Black Friday, Cyber Monday, and holiday shopping kick-off. Most will spend months, if not all year, planning and executing their marketing, both on and offline. Last year retailers spent $3.7 billion dollars on holiday advertising.   The last-minute holiday shoppers are often overlooked or included […]

We have seen some major updates from Google this year – across the Ads platform and in other areas. One of the most significant changes might be the latest update to the Google Shopping experience that rolled out last month. Of all the updates, the common thread is “personalization” – which Google has used a […]

If you’re an SEO or PPC professional, or even a digital-savvy Marketing Director, you’ve likely heard of Google’s latest search algorithm update which rolled out in late October 2019 and has been dubbed BERT. Essentially, the update is supposed to help Google better understand natural language, and is being hailed as the largest algorithm update […]

Earlier in October, our team updated you on changes coming to Google Ads, and the updates they’ll be making to their budget and delivery options. Now, we’re here to tell you a similar story for Microsoft Advertising (formerly Bing Ads). It has just been formally announced that Microsoft Ads will be following suit, and deprecating […]

Doesn’t it seem like Google Ads is making a ton of changes this year? Being in the industry for years now, I’ve noticed that this year in particular, we are seeing tons of small tweaks from the advertising giant. This is, of course, opposed to the bigger changes we’ve seen in years past – like […]