If you are already familiar with the basic concepts of traditional display remarketing (or retargeting) through Google AdWords, it’s time to get a better understanding of the more advanced techniques available on the platform. It seems like every few months new features become available that allow for better targeting, better messaging and of course, better […]

I am often asked the question “I’m on the 1st page organically for my most important term. Can’t I turn off my Paid Search Marketing now?” The answer is undoubtedly “No . . . let me explain why.” Which is followed by most of what is below, give or take a few points depending on […]

It seems that everyone I teach or consult with on pay per click has their own ideas on how negative keywords actually work in Google AdWords. This is a straightforward explanation on the correct use that can hopefully help steer your campaigns in the right direction. What they are: They are words or phrases that […]

When it comes to Google there is one sure fire way to get higher ad placement and no it isn’t just all about how much you are willing to pay for the spot. Your max Cost Per Click (CPC) is of course a factor but it isn’t the whole puzzle, simply a piece. The formula […]

Six simple and effective holiday PPC tips to improve campaign performance this holiday season.

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new year. We will be covering topics that will not only make you better marketers, but […]

In most Pay per Click (PPC)/ Search Engine Marketing (SEM) platforms you are able to expand or narrow the searches that trigger your ad using match types. These match types can give you greater control, decrease spend, and increase conversions when used correctly. Since this is new terminology to most people I’ll define a few […]

Update (July 12, 2017): See our new post for more up-to-date Advanced Google Remarketing Strategies You need a new rug. You go to RugsRUs.com but you can’t quite find what you’re looking for so you keep browsing. Over the next couple days you start noticing RugsRUs ads everywhere you go online. Did this small rug […]

By now it’s likely you have heard about Google’s newest change towards making their services more social: Google +1. The idea is simple; your search results will become more relevant based on recommendations (indicated by “+1”) from the people you know and trust. Looking for a low fat cookie recipe that doesn’t taste like cardboard? […]

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers your product images, titles and prices in a plusbox located beneath the ad.  The products […]