We have seen some major updates from Google this year – across the Ads platform and in other areas. One of the most significant changes might be the latest update to the Google Shopping experience that rolled out last month. Of all the updates, the common thread is “personalization” – which Google has used a […]

If you’re an SEO or PPC professional, or even a digital-savvy Marketing Director, you’ve likely heard of Google’s latest search algorithm update which rolled out in late October 2019 and has been dubbed BERT. Essentially, the update is supposed to help Google better understand natural language, and is being hailed as the largest algorithm update […]

Earlier in October, our team updated you on changes coming to Google Ads, and the updates they’ll be making to their budget and delivery options. Now, we’re here to tell you a similar story for Microsoft Advertising (formerly Bing Ads). It has just been formally announced that Microsoft Ads will be following suit, and deprecating […]

Doesn’t it seem like Google Ads is making a ton of changes this year? Being in the industry for years now, I’ve noticed that this year in particular, we are seeing tons of small tweaks from the advertising giant. This is, of course, opposed to the bigger changes we’ve seen in years past – like […]

You know what really grinds my gears? Things being harder than they should be. If you’ve tried to create a Google Ads account recently, you’ll notice that the platform on ads.google.com is defaulting to creating an AdWords Express account. You know, the ones managed by Google, where you aren’t able to actually optimize much on […]

Though there has been some chatter, we are now starting to receive official communications from Google that they will be depreciating the Average Position column in Google Ads. We’ve been notified that this change will take place in most of our accounts on September 29, 2019 – and we have heard that Google will attempt […]

If you’re a PPC marketer, you’re likely familiar with the budgeting options in Google Ads that ensure your campaigns don’t overspend your allotted amount. If not, just know that all campaigns have daily budgets (except a new beta we’ll talk about below). You can also group campaigns together and give them what’s called a “Shared […]

Since the rise of Smart Bidding in Google Ads, many advertisers have learned just how effective automated bidding algorithms can be. However, any experienced search marketer will remind you that even the smartest algorithms still need a watchful human eye. It’s still important to have manual inputs and make adjustments based on data that might […]

The History: Expanded Text Ads have been available in Google Ads since 2016, and were a fairly simple format to use that could increase CTR’s by up to 20%, according to Wordstream. Capitalizing on the success, Google released an update in 2019 that expanded the Expanded Text Ads even more! Problem: Even seasoned search marketers […]

If you’ve been in the search game a while now, you likely remember when Google rolled out (and ultimately sunset’d) image extensions. These were ad extensions that appeared as a carousel of images around your text ad when triggered in search. Compared to other ad extensions, they only showed very rarely and had trouble really […]