If you’ve been in the search game a while now, you likely remember when Google rolled out (and ultimately sunset’d) image extensions. These were ad extensions that appeared as a carousel of images around your text ad when triggered in search. Compared to other ad extensions, they only showed very rarely and had trouble really […]

In our last blog post on Google Ads, we made the case for Smart Bidding using Google’s machine learning. In that installment, you learned how Smart Bidding works along with some of the many signals Google Ads considers for their machine learning to improve campaign performance. Though the technology can analyze more than 70 million […]

Ever sit and wonder about today’s tech advancements, and how they were once dubbed as just “make-believe” in our favorite movies? It’s amazing how times have changed, and with the rise of artificial intelligence (AI), so many things have become SO much easier. If I need the temperature changed on my air conditioner and my […]

There are a variety of ad extensions available in Google Ads and new extensions are being tested all the time. However, one ad extension that we rarely see used since it rolled out of beta in late 2016 is the Message Extension. This extension allows users to send text messages directly to businesses from an […]

Whether you are a seasoned PPC marketer or a business trusting your Google Ads to an agency, you should always be looking for ways to improve your PPC campaigns. Even when everything feels perfect, you have to wonder: are there any loose ends? Throughout my career, I have audited 100s of PPC accounts, and I […]

In our last blog post, we told you about an exciting new update for Google’s Call-Only ads that allows for longer ad copy. Jumping off last week’s post, it’s a great time to level-set and ensure that you are following all the best practices (and secret insider tips) for using Call-Only Ads. If you’re not […]

If you’re a PPC Marketer managing businesses that have a primary goal of getting leads through inbound sales calls, you’ve likely tested Google’s Call-Only Ads. We run them for an array of clients and have seen great success and a bit more volume than you might expect, even when compared to more traditional Call Extensions. […]

If you’re an advertiser setting up PPC campaigns, or a business owner meticulously measuring the effectiveness of your PPC campaigns, you’ve likely heard the term “attribution” thrown around. Attribution is the process of identifying which ad clicks should receive credit for your conversions and how much credit. Attribution can get complicated the more channels you […]

Let’s talk about a common question I get as a paid search marketer. “Should I be bidding on my competitor’s terms?” Of course, you probably already have some keyword overlap with your competitors, no matter what product or service you are advertising, but this question is usually asked from companies wanting to bid on the […]

If you’re advertising in Search, either through Google Ads or Bing Ads, you’ve likely wondered about the value of bidding on your brand terms. It’s a question we get from clients all the time! It’s commonplace for us to hear, “Why would I spend money on paid ads for brand searches, if I already rank […]