In our last blog post, we told you about an exciting new update for Google’s Call-Only ads that allows for longer ad copy. Jumping off last week’s post, it’s a great time to level-set and ensure that you are following all the best practices (and secret insider tips) for using Call-Only Ads. If you’re not […]

If you’re a PPC Marketer managing businesses that have a primary goal of getting leads through inbound sales calls, you’ve likely tested Google’s Call-Only Ads. We run them for an array of clients and have seen great success and a bit more volume than you might expect, even when compared to more traditional Call Extensions. […]

If you’re an advertiser setting up PPC campaigns, or a business owner meticulously measuring the effectiveness of your PPC campaigns, you’ve likely heard the term “attribution” thrown around. Attribution is the process of identifying which ad clicks should receive credit for your conversions and how much credit. Attribution can get complicated the more channels you […]

Let’s talk about a common question I get as a paid search marketer. “Should I be bidding on my competitor’s terms?” Of course, you probably already have some keyword overlap with your competitors, no matter what product or service you are advertising, but this question is usually asked from companies wanting to bid on the […]

If you’re advertising in Search, either through Google Ads or Bing Ads, you’ve likely wondered about the value of bidding on your brand terms. It’s a question we get from clients all the time! It’s commonplace for us to hear, “Why would I spend money on paid ads for brand searches, if I already rank […]

It’s almost that time of year! You know the one – Cyber Week – which runs from Thanksgiving Day to Cyber Monday, and accounts for nearly 32% of all holiday revenue. It’s the time of year that purchasers dive heavily into holiday shopping, and most advertisers and retailers get gray hair. Seriously, in the industry, […]

Hey there folks! Do you have a mobile or tablet app that you are looking to promote to drive installs or actions? If so, you may have dabbled around with different ways to promote it – maybe even on Google Ads or Admob. But, whether you have been using Google Ads or not, there were […]

Are you a remarketing maven? Do you love finding new and interesting ways to reach out to your customers via PPC? If so, this article is for you, as we’ll be taking you through some of the unique remarketing opportunities available in the new AdWords interface with the Customer Match feature. Now, more than ever, […]

If you have a business that can take inbound sales calls, you’ll want to make sure your phone number is displayed on your Google paid search ads. Since this can be a huge win for companies, especially those with complicated sales processes or a great sales team who knows how to close the deal, we’ll […]

Are you an online retailer with a sale or incentive? If so, we’re going to show you an easy optimization technique that can help boost your CTR and improve your quality scores by displaying your offer as an extension to existing AdWords ads. Enter: Promotion Extensions. What are Promotion Extensions? Promotion extensions are a revamped […]