Updated: November 2019 Do you have an active Facebook ads account and need support related to ads or your Facebook page? If so, you’re in the right place! Facebook Advertising is becoming more and more complex as a constant stream of new ad features comes down the pipe. Whether it’s A/B Split Testing, Dynamic Ads, […]

On April 30 2019, Facebook removed the all-important Relevance Score from its advertising platform. Should we all freak out!? No! Here’s the exact text from Facebook’s announcement about the change: “We’re replacing the Relevance Score metric and replacing that with a new set of ad relevance diagnostics that are clearer and more actionable. Quality Ranking, Engagement Rate Ranking, […]

We look at Facebook Ads all day. It’s what we do. We look at ads for inspiration, for knowing what NOT to do, for competitive research, quality control or just to admire our own handiwork. In fact, we look at Facebook Ads so much that we end up wasting a good chunk of time just […]

Let’s be honest, Instagram Stories are fun. Less commitment than a ‘real’ Instagram post, less pressure to have the PERFECT shot, and OMG all the options and emojis! While it’s all fun and games for users, it’s a huge opportunity for marketers. According to Statista, as of June 2018 there were 400 MILLION daily active […]

Visuals were the single biggest social media content contributor in 2017 and 2018. Facebook’s newsfeed is dominated by images and videos. Meanwhile, visually-focused social media platforms like Instagram and Pinterest continue to grow in popularity. The digital age has enhanced peoples’ interest in visuals. By understanding why and learning what kinds of visual ads have […]

Back in early November we received some very exciting news from Facebook – they were planning to introduce the ability to run square images in Link Ads! Now I know not everybody will understand the gravity of what I just said right away, so allow me to explain. In the early days of Facebook ads, […]

Facebook’s “Dynamic Ads for Travel” have been a huge win for airlines, hotels and other travel-related advertisers. Dynamic ads for travel allow advertisers to automatically reach people who are likely to take a trip – and to tailor the ads based on date, destination and other details. Facebook has been slowly rolling out more and […]

Magento is one of the longest-standing and most popular Ecommerce platforms out there, favored by more serious and large Ecommerce retailers for it’s rich feature set geared toward sites with large catalogs. It also has a great 3rd party app marketplace that makes extending your site quick and easy. If you manage a Magento site […]

If you have a BigCommerce store and you want to run Facebook Dynamic Ads, there are two things you’ll need to have in place in order to start: Your Facebook Pixel set up in BigCommerce with the required standard events for ecommerce A product feed to submit to Facebook The way these ads work is: […]

Are you looking to run Facebook Dynamic Ads from your WooCommerce store? Then you came to the right place 🙂 There are two things you’ll need to have in place in order to start: Your Facebook Pixel set up in WooCommerce with the required standard events for ecommerce A product feed to submit to Facebook […]