Back in early November we received some very exciting news from Facebook – they were planning to introduce the ability to run square images in Link Ads! Now I know not everybody will understand the gravity of what I just said right away, so allow me to explain. In the early days of Facebook ads, […]

Facebook’s “Dynamic Ads for Travel” have been a huge win for airlines, hotels and other travel-related advertisers. Dynamic ads for travel allow advertisers to automatically reach people who are likely to take a trip – and to tailor the ads based on date, destination and other details. Facebook has been slowly rolling out more and […]

Magento is one of the longest-standing and most popular Ecommerce platforms out there, favored by more serious and large Ecommerce retailers for it’s rich feature set geared toward sites with large catalogs. It also has a great 3rd party app marketplace that makes extending your site quick and easy. If you manage a Magento site […]

If you have a BigCommerce store and you want to run Facebook Dynamic Ads, there are two things you’ll need to have in place in order to start: Your Facebook Pixel set up in BigCommerce with the required standard events for ecommerce A product feed to submit to Facebook The way these ads work is: […]

Are you looking to run Facebook Dynamic Ads from your WooCommerce store? Then you came to the right place 🙂 There are two things you’ll need to have in place in order to start: Your Facebook Pixel set up in WooCommerce with the required standard events for ecommerce A product feed to submit to Facebook […]

Remember when a Facebook ad used to just be a Facebook ad? Ahh the good ol’ days. Just kidding! Since we started running ads on Facebook in 2010, the platform has expanded greatly and now includes over 10 different placements across Facebook, Instagram, Messenger, etc. It can be tough to keep track of them all […]

  It’s a question we get all the time – how do I scale my Facebook ads once I find what works? We get many clients who find some success on their own using Facebook ads but then have trouble scaling up spend while maintaining good results. Often their campaigns will not spend or the […]

Our last Facebook Advertising post detailed the myriad of different Facebook Ads targeting options available to you when you set up your ads. After selecting your audience target, the next step is to build your ad creative. So what options do you have? Here’s the list: Single Video Ads Video ads are some of the […]

With Facebook Ads targeting in the forefront of the news lately and some of the targeting options disappearing, we decided to put together a post listing all the different targeting options that you still have available. Literally everything. This probably isn’t the best post to curl up with a hot cup of tea in a […]

On March 18, 2018 it became worldwide news that Facebook had failed to adequately protect user data and companies were exploiting ‘loopholes’ in Facebook’s terms around what developers could do with user data. We won’t go into the nitty gritty of what happened or why… Instead we’ll focus on what changes Facebook is making to […]