Email marketing is an effective, low-cost way to keep your business and products on customer’s minds. With the holidays right around the corner, now is the time to optimize your email marketing campaigns to help boost your end-of-the-year return. Check out our infographic below to find out if your email marketing tactics are putting you […]

Boston University, you better brace yourself.   The hard hitting combo of Johnny Chan and Jen “JMo” Morris are jet-setting their way to the cool campus of Boston University as they wrap up their dynamic eBoost Business Model Scalability Bootcamp. To date, the one-two punch has virtually delivered an intensive, immersive, and experiential series to […]

Years ago, startup companies and inventors of new products or business concepts would have to beg for the limelight. They’d use their network, call journalists, email TV producers and do everything in their power to create buzz around their “big idea.” And as ardent and hardworking as these startups were, historically, the newbies didn’t always […]

Every year there seems to be a few buzzwords that are echoed throughout the marketing community. Last year, words like freemium, green, socialsphere, and actionable dominated entrepreneurial and executive conversations. This year, I’ve noticed a trend toward trimming the fat. This year, it’s about being lean. Whether you’re literally cutting weight, bootstrapping your startup, or […]

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least resistance).  Thus, it’s important for companies that use persona development to drive marketing strategy to […]

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – and it was a sensational read.  It led me to their website, where I found […]

Q: Can you describe to the average client how challenging cross-functionality at eBoost Consulting is? Cross-functionality is one of the main differentiators of eBoost Consulting.  As I’ve mentioned many times in the past, elite results come from elite execution.  Elite execution comes from elite thinking.  A cross-functional marketing strategist gets elite results because s/he executes […]